As I write this I’m looking at an email question that got to me through the bplans.com network. She’s buying a business she’s worked at for five years, and wants to change its name. She thinks a new name would be better and, as I read the email, I sure like the new one better. [...]
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Once upon a time (1997) there was a friendly Internet programming company in Portland, Ore., named “emedia.” My company, Palo Alto Software in Eugene, Ore., was a client. Emedia hosted our sites for a while, helped us get started with Cold Fusion and gave us advice about getting our software available for immediate download online. [...]
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Whether you name your business after yourself or find a catchy play on words, choosing the name for your business is a fundamental task. This week Tim Berry, well-known business-planning author and blogger, offers advice on naming your business in our Back to the Fundamentals series here on Bplans.com.
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