I’ve been called many things in my life. Most recently I have been called a “woman entrepreneur,” “mompreneur,” “social entrepreneur,” and a few other things I won’t repeat. Transitioning from freelancer to entrepreneur (not businesswoman—a distinction I will explain shortly) was an exhilarating, frightening, and freeing experience. Through that transition I became a master of [...]
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I’ve been working with the team at Palo Alto Software on a series of videos to help you with business planning. This video answers the question “Why is a business plan important?” Transcript So let me take a minute and talk to you about why I want you to do business planning. Because you’re going [...]
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Small business owners who just a year ago adamantly argued that their customers aren’t using the web are now jumping on board and admitting – yes, indeed they are.
If you’re thinking about creating a website – or even if you already have one – follow these 6 rules to make it the effective and powerful marketing tool it should be:
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In the more than 30 years I’ve been involved with business planning, I’ve seen styles and fashion of plans change a lot, but the fundamentals remain fairly constant. To help you craft a plan that hits all the right notes, here’s a list of some of the more common business planning mistakes you should avoid: [...]
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Talking about starting a business? Before you start the talking, identify yourself and your business on this scale. It makes a huge difference. Try to choose one of three possible choices, the one that most applies to you and your business. Just get going: you don’t need anybody’s approval except possibly your first customer or [...]
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If I were to ask 100 people to define “Marketing” I’d probably get 100 different answers. The problem is “Marketing” has become a nice little euphemism for dirty words like “advertising”, “sales”, and “direct mail”. I want you to be aware. We all know we need Marketing, but be smart; learn what that really means and don’t just trust any salesperson who calls themselves a marketer and walks into your shop selling the marketing idea of the week. Marketing is a process – it’s not a one-time deal.
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Tim Berry is a very smart man. I remember when I first started working at Palo Alto Software, Tim would occasionally walk through the sales department and listen to our conversations on the phone with customers and give advice here and there. I learned quickly to incorporate Tim’s advice into my everyday explanations about what [...]
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