Is your website driving sales or is it driving potential customers away? Think about it — how you present yourself via your website is your customer’s first impression of you and your business. What you say and how you say it matters. There are plenty of excellent resources available to guide you in writing compelling [...]
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“I don’t get no respect!” That was Rodney Dangerfield’s catchphrase. I say this is terribly true today in the universe of electronic communications where, I point out, it is we that don’t give any respect. In our typing and our composition we are lazy, slovenly, careless, thoughtless, nonchalant — in short, downright disrespectful — and [...]
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A certain je ne sais quoi which makes English such a creative and challenging language is its sponge-like ability to absorb and use words and phrases from other languages as if they’ve always been there. We regularly use nouns from other languages to improve the image of the same items in our product or services [...]
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I regularly post on this blog about the importance of accurate spelling and correct grammar. It is an ongoing issue for everyone who works with the written word; in education, in any publishing media, in all facets of business, etc. But don’t think for a minute that I’m preaching from some high seat of perfection. [...]
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Spell checking should be an automatic task in all our business writing. I don’t mean simply using the built-in spell checkers in software applications. I mean we should be constantly working at improving our own spelling skills. Of course, many of us have the painful memories of school spelling quizzes and spelling bees. It is [...]
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