Are You a Marketing Weasel? Am I? — Tim Berry ponders how consumers aren’t always logical, but marketing with this in mind can appear ‘weasel-ish’. Playing the Numbers — Sometimes it’s helpful to create different scenarios for your business plan, and see how they impact your financials. 3,2,1 Contact… How Do You Keep Track? — [...]
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Business Focus vs. Peripheral Vision vs. Growth — Tim Berry talks about what happens when businesses branch out beyond their focus and the importance of knowing who isn’t your customer 10 Ways to Market When Cash is Tight — Duct Tape Marketing Coaches Ken Burgin and Elizabeth Walker provide their top tips for low-cost marketing. [...]
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Are You a Good Manager? How Can You Tell? — Tim Berry poses some questions to think about in trying to determine what makes a good leader. Tell the World How Fast You Respond to Email — When you handle email efficiently, you’ll be proud to display a Response Time Badge on your website. How [...]
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Getting UNSTUCK — Marketing Coach Tim Nagle talks about getting yourself back in gear Zebras Don’t Need Bailouts Either — Tim Berry, on what we can learn from zebras, rats, and monkeys. Marketing Plan Pro Tip: Customize Your Plan — A helpful hint for users of Marketing Plan Pro. Please, No Delivery — Another example [...]
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