The common tone going into 2012 is cautious optimism. Economies remain very fragile and so lavish spending on your marketing would be a high risk activity. Instead, focus in 2012 on your high payoff activities and leverage the abundance of low cost, no cost marketing tools available to you. From a budget standpoint, try to [...]
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Do you ever find yourself lacking creativity in your marketing? Let’s face it, it’s always easier to follow the leader, or the masses rather than come up with some form of originality. The great thing about mavericks such as Steve Jobs or Richard Branson, is that they show us what the power of creative thinking [...]
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It’s funny. When we start a business most of us have dreams of becoming #1 in our industry and taking the world by storm. Then as the months and years go by our focus becomes first on survival and then on sustainable growth. As we grow, we might add some different service or product offerings, [...]
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Early adopters are showing enough cautious optimism that it’s time you become aware of what all the hype is about with Google+, that’s if you aren’t already “building circles” and “hanging out.” If you think “Why? It’s less than a month old. How big can it be?” You need to know that in its tiny [...]
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I had to laugh at my 18 year old son the other day when he couldn’t connect with a friend because his cell phone was down and he wasn’t on Facebook. This friend might as well not exist, in my son’s world. I suggested he look up the family phone number in the phonebook which [...]
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If you’ve been around long enough, you may recall an old song called “50 Ways to a Lose a Lover”. Well here are 5 guaranteed ways to lose a prospect. 1) SPAM them – Entering their information into an automated drip campaign or calling them relentlessly. Today that might even include SMS and automated calls. [...]
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[Note: I'm happy to introduce contributor Cidnee Stephen with her first post on Up and Running, which we assume will be the first of many. We're including her background at the bottom of the post. Tim] When I sit down with a business owner for the first time, I will always ask them what marketing [...]
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