If you were to look at the biggest marketing trend in 2010, most would say it was the year of “Social Media.” Small and mid-sized businesses were joining the ranks of large corporations on Facebook, LinkedIn, YouTube and Twitter, trying desperately to figure out how to use these tools to market their products and services. [...]
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Ready for a pop quiz? Answer the following questions with a True or False and then check your answer below. Your ad needs to be large to generate a good response. Use a lot of “white” space because people will not read crammed copy. Ads with black text on a light background get a better [...]
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Are You Focusing On Your KNOW Factor? FACT: Your customers go through a buying pattern before they purchase from you QUESTION: Do you know what this buying pattern typically looks like? Think about the last time you began your search for a product or service. I bet you went through the following stages: KNOW: First [...]
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The world of testimonials is changing and with it are some incredible opportunities to strengthen your credibility in the marketplace. But the very first question I need to ask you is, “Are you even collecting testimonials?” Don’t panic if the answer is NO. Most of us aren’t as diligent as we can be in the [...]
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If you have ever read any books on marketing you are no doubt familiar with the 4 – “P’s” of Marketing – Product, Price, Place and Promotion. When combined correctly, these 4 elements can have a tremendous impact on your bottom line, but NONE of them are anywhere near as effective as the never mentioned [...]
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Cidnee Stephen of Strategies for Success, asks the question, “Are you guilty of one-dimensional marketing?” In a new marketing strategy article published on Mplans.com, our marketing resources website, Stephen, an authorized Duct Tape Marketing coach, makes the point that “Far too often people treat their marketing like a one-hit wonder. Someone tells them a certain [...]
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What does it take for you to get your business to the next level, to grow it to where you have reached your definition of success?
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Palo Alto Software is proud to welcome Cidnee Stephen, one of the Duct Tape Marketing Coaches that will be posting over the next several months. Do you have a box of business cards on your desk that you hardly seem to put a dent in before the information changes and a new box is ordered? [...]
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