To succeed in a new location, you must embrace and invest in it. Following these five keys ensures your business forms a lasting bond with its new home.
Everyone knows the value of word of mouth marketing. It’s a concept as old as dirt, but not something most businesses know how to embrace. The “social web” is a great avenue to allow the people that know and love you (aka, your “Fans”) to promote your business in a fun way. Fans are basically customer evangelists. [...]
I’ve been called many things in my life. Most recently I have been called a “woman entrepreneur,” “mompreneur,” “social entrepreneur,” and a few other things I won’t repeat. Transitioning from freelancer to entrepreneur (not businesswoman—a distinction I will explain shortly) was an exhilarating, frightening, and freeing experience. Through that transition I became a master of [...]
Since start-up funding and growth financing for small- and medium-sized businesses has been in such short supply these past couple years, I thought posting about this CNNMoney.com / Fortune Small Business article on finding novel local investment would be a welcome change. The article, originally published earlier in September, is about owners of several types [...]
How much thought do you give to where your dollars are going when you buy a new pair of shoes or go out for a meal? With small local businesses struggling to compete against big box stores and corporate chains, it’s more important than ever to try to keep your money in your community. That’s [...]
Do you have a start-ups group where you live? I think it’s a pretty good idea. I’ve watched how three interested people got one going where I live, I’m seeing it working now, and it’s definitely a good thing. Specific example: Yesterday around 5 p.m. I went over to a local hotel where we had [...]
The Business Library of the Brooklyn Public Library just announced the winners of their fifth annual PowerUP! Business Plan Competition. Top prizes went to a Brooklyn fudge maker, a local evening-wear creator, and a neighborhood retail shop selling earth-friendly products. Other prizes were also awarded amongst the 75 plans submitted. Now this is the kind [...]