I opened up the bright blue Val-Pack envelope this morning like I sometimes do, more out of a marketer’s curiosity than anything else. I don’t use coupons; it’s too much of a hassle for me to save a few bucks. But I do leaf through the coupons just to see who’s advertising, what they’re advertising, [...]
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The sluggish economy continues to be an issue for small business owners. And now it appears competition may be getting tougher too. According to the Guardian Life Small Business Trends Research Report, larger companies will aggressively market to prospects once considered “too small.” That means those of us who own small businesses may find ourselves [...]
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Your business idea is brilliant. Nobody else is doing it. You’ve got no competition. It’s sure to be a gold mine, right? Maybe. One mistake many new businesses make is thinking that just because nobody else is doing exactly what they’re doing, their business is a sure thing. The smart thing to do is ask [...]
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Can I ask you for a quick favor? Tim Berry, the founder of Palo Alto Software and a personal friend, was just nominated as a Small Business Influencer in the Guru category on SmallBizTrends.com. Everyone at Palo Alto Software would love to see him win. We’re hoping that you can help us out by voting [...]
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A friend asked me this in twitter: What to do when you’re launching a company and competition launches 3 months before you ? Build on top of what the competition is doing. Slipstream. Let them pave the way, let them break the ice, and you follow along with a different angle, or different spin. I’ve [...]
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We’re in the middle of business plan competition season, and we’re seeing some great plans, and a lot of common mistakes. We’ve assembled some of our best advice on business competitions, below. Ask Tim Berry – Tips for Business Plan Competitions Don’t Shade Your Eyes, Summarize: “I don’t care if you’re the next big thing, [...]
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In most lines of work, people ripping off your ideas or designs is a bad thing. Illegal, even. But such is not the case in the fashion world, where not only is copying legal, but some say it’s beneficial. As the old cliche goes, imitation is the sincerest form of flattery. Turns out it may [...]
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Time and again we’ve read a plan where someone thinks they have a unique service or product and proclaims they have no competition. Wrong. So very wrong. Everyone has competition. It’s a fundamental. This week our Back to the Fundamentals article points out that Competitors are a fundamental reality of doing business.
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