I discovered this little piece of heaven on holidays this year. It’s a place on the Sunshine Coast in Canada, and I fell in love with it so much, I have gone back twice already. Both times that I caught a glimpse of the view, I got goosebumps and my eyes welled up with tears. [...]
Marketing is about more than attracting new customers to do business with us – it s about keeping, nurturing, and “wowing” the ones we have so they buy from us again and again and rant and rave about our company to everyone they know.
Do you know what your customer’s buying process looks like? If you sell professional services, or other complex and\or expensive products and services, your customers probably view buying as a process rather than as an event. If buyers go through a process to make their decisions then it makes sense that the more closely our [...]
If restaurants operated like phone companies, you’d never know where to go for dinner. My family has a favorite little burger joint. Even with lots of similar places in town to chose from, we go there often. We know their food and their service, and we’re comfortable there. They recognize us as regulars, so every [...]
Sarah Lanphier was a sophomore at Elizabethtown College competing on the triathlon team. When the squad needed to raise money to attend a national meet, she thought outside the (cookie) box. “Instead of selling cookies or something like that, I had this recipe for granola. So I packaged it and sold it. And it was [...]
There’s more than enough bad news in the world. That’s basically how Paul Gerstenberger used to feel. Murders, fires, wars… Gerstenberger started feeling like the purpose of the daily news was just to make him feel bad on a regular basis. “I decided then to start trying to change that, and at least give people [...]
It sounds like a movie about the American dream. A native of Kenya moves to Massachusetts. He dreams of opening his own business, and begins writing his business plan on his commute to work at his first job in the U.S. But then the economy falters and our hero gets laid off. Instead of feeling [...]
Ok. Maybe the title is a little bit harsh, but it got your attention, right? Why is it that more and more these days I feel that companies I purchase products and services from are telling me to “shut up and take it”. Let me give you just a few real examples of times I [...]