So how do you create long-term accountability behind the bar? How do get your bartenders to do an even pour each time? How do you make sure that your signature drinks are made exactly the same way so that you create that consistent customer experience that gets people to return?
I discovered this little piece of heaven on holidays this year. It’s a place on the Sunshine Coast in Canada, and I fell in love with it so much, I have gone back twice already. Both times that I caught a glimpse of the view, I got goosebumps and my eyes welled up with tears. [...]
It’s a competitive market out there. If you are a small business or an entrepreneur with a new product to offer, you’ll find consumers have many objections before they purchase. Prospects are going to carefully scrutinize your product against others before they spend their money. There are direct and indirect substitutes competing for their attention [...]
Whether he meant to or not jolly old St. Nick created one of the most recognizable and beloved brands in the western world; one that children have adored and parents embraced for centuries. Santa Claus has endured wars, depressions, scrutiny (is he real or not??), imposters who tried to tarnish his image (ala The Grinch), and even [...]
As the song goes, it’s not easy being green. Well, it’s not easy being the Technical Support guy either. While the rest of us in the Marketing and Customer Service departments tend to get a lot of the fun sides of talking to our customers, that isn’t always the case with Tech Support. So imagine [...]
While you would like to think that all your customers will enjoy their experiences with your products and services, the truth is that is not reality. All companies are faced at times with customers who lo and behold will make things difficult for a customer service rep, a manager or even the big boss. The [...]
Recently a good friend and fellow small business owner decided enough was enough and fired a pretty big client. It wasn’t an easy decision; she had been working with them for years and the money was good. But the client drained her. She was constantly stressed and knew she was spending way too much time [...]
Marketing is about more than attracting new customers to do business with us – it s about keeping, nurturing, and “wowing” the ones we have so they buy from us again and again and rant and rave about our company to everyone they know.