I was standing in line at the grocery store the other day and overheard a conversation between a man and a woman that went something like this: Big buff man (puffing out his chest just a little), “Yeah, I lift about 1,000 pounds a week…” The woman’s eyes got wide, “Oh wow, that’s a lot [...]
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Tales of woe regarding small business direct mailing campaigns are all too common. A while back, a fellow Duct Tape Marketing Coach shared a story she heard from a prospective client regarding a failed direct marketing campaign. Here are some of the relevant numbers from the campaign: • Number of pieces mailed: 9,800 • Response: [...]
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Until recently, if you had some expert knowledge in a specific area of business, you kept it pretty secret and only shared your hard-earned expertise with paying customers. The Internet has changed that. Sites like Meetup.com, Flickr.com, Facebook.com, LinkedIn.com and Slideshare.com allow members to create interest groups around a niche or a topic and freely [...]
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I love year-end posts where we see the flood of “Best of 2009” lists of tips, tricks and ideas to steal. I actually love getting these. I like to review them and see if we’ve used any during the past year, and whether they have worked for us. There are always nuggets to mine, and [...]
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I’ve talked to a lot of small business owners over the years and I’ve heard a lot of excuses as to why they don’t advertise, promote, or otherwise market their businesses. I want to share the top three excuses I hear and try to defuse them. 1. “I don’t have the budget” I know times are [...]
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Technology and its Effect on our Lives and Business I remember reading a book when I was young which made an attempt to predict the future and how we would be living today. Most of the changes had to do with technology–specifically along the lines of a popular TV show from the 1960s, The Jetsons. I remember [...]
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Business people often say the presentation of any concept or sales call is as important as the content, in some cases even more important. So what are the ingredients of a successful presentation? What practical insights are there on how to improve your personal skills? What do you need to know to create presentations that [...]
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Promotional Panic Syndrome often goes undiagnosed because many of its symptoms seem harmless at first. Recent studies have shown that early detection can decrease complications, including: wasted money, lack of new business and silent phone syndrome My fellow Duct Tape Marketing Coach and Mentor, Cidnee Stephen coined the phrase “Promotional Panic Syndrome” to describe the [...]
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