As the New Year approaches, many small business owners will be taking time to reflect on their marketing strategies for the New Year. This year their timing couldn’t be more perfect.
Duct Tape Marketing
The other night, I was out at my favorite sushi restaurant. We go there quite regularly because both my son and I are in love with their rolls, especially their Signature Dynamite Roll. Being the marketer I am, I couldn’t help but notice, as the little boats floated around with various dishes, that others must [...]
Does direct mail still work? It can, but Cidnee will share with you a few pointers you need to consider.
Here are just a few of the key advantages of integrating this into your marketing
I discovered this little piece of heaven on holidays this year. It’s a place on the Sunshine Coast in Canada, and I fell in love with it so much, I have gone back twice already. Both times that I caught a glimpse of the view, I got goosebumps and my eyes welled up with tears. [...]
National Small Business Week kicked off yesterday with a three-day educational and networking event in Washington, D.C., recognizing the accomplishments and contributions of small businesses across the country. If you couldn’t make it to Washington this year, you can still benefit by joining marketing expert John Jantsch for a free webinar he’s offering in celebration [...]
The common tone going into 2012 is cautious optimism. Economies remain very fragile and so lavish spending on your marketing would be a high risk activity. Instead, focus in 2012 on your high payoff activities and leverage the abundance of low cost, no cost marketing tools available to you. From a budget standpoint, try to [...]