Fellow Chicagoan / Clevelander Mark H. McCormack was once my mentor and the most powerful man in sports. He invented the Sports Marketing industry over a handshake with Arnold Palmer… and just a few miles from where I was born in Cleveland a billion dollar empire was formed. In 1984 he literally wrote the book on why not to get an MBA. The New York [...]
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My monthly column at Entrepreneur.com, Lean Startups Need Business Plans Too, came out yesterday: But here’s my beef in a nutshell: When Ries and Blank criticize the business plan, they are talking about a now-obsolete approach: the formal written business plan. They say it gets in the way of the more agile and flexible lean startup [...]
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One of the main challenges entrepreneurs face is gaining market acceptance or traction i.e. custom in sufficient volumes to transition to profitability. If they are not getting traction after one month of operations, entrepreneurs need to quickly assess what they need to do to fix matters. Increasingly this means they need to be extremely flexible [...]
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