Oops, they did it again! These days it seems like it’s all anyone can do to keep up with the hustle that Facebook has going. I mean, just when you get used to one new thing, they announce something different altogether. I know, it’s frustrating… even for people, like me, who LOVE this stuff. But, [...]
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(Sung to the tune of the old blues song, God Bless the Child (That’s Got His Own)) It’s a simple concept, really: own your own content. It’s like owning your own home. In web terms, that’s owning your own domain. My thanks to Liz Strauss for this back-to-basics common-sense reminder, posted yesterday, called Why It’s [...]
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I had something else planned for this blog today, but the White House Startup America Partnership makes anything else trivial. OK, yes, it’s government, federal government no less, and it’s political by definition. I was raised to question authority and mistrust the official story. But even so, here’s why I’m optimistic about this one: They [...]
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I posted here yesterday something that worries me about social media marketing, those fake word of mouth tactics. Writing that reminded me about the good and a little bit bad in the sweeping change of the new business landscape that social media represents. I’ve been in the expert business for 40 years. I was a [...]
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With so much buzz about social media marketing these days I can’t help but wonder how many people think manufacturing fake word of mouth is a good marketing technique. I’m referring to people who get onto sites like Quora, a collection of good questions and answers, and recommend their own stuff without saying it’s their [...]
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I picked this up from the Business Insider Chart of the Day email list from last week. I like the detail here. As Facebook grew, founder Mark Zuckerberg traded share of ownership for investment money. You’ve probably seen a lot of discussion lately about Facebook’s $50 billion value. It’s not a theoretical value of an [...]
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