The Palo Alto Software team is at the National Restaurant Association Conference this week and Bplans is featuring articles and resources for restaurant owners. (Tim’s note: this is an excerpt from The Plan As You Go Business Plan, posted here with permission of Entrepreneur Press, the publisher. It’s here today because we are focusing on [...]
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Today’s post is from John Wechsler, President of FormSpring. The company, which recently partnered with Email Center Pro, focuses on data collection and management through the use of Web-based forms. As a service, FormSpring ties together improved customer relationships with business success. Sounds very much like the Email Center Pro approach. “What lies behind us, [...]
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Today we are continuing our popular series, Back to the Fundamentals of business planning, by highlighting our Bplans.com Starting Costs Estimator Calculator, which is one of our FREE tools, available to help you write your business plan. Getting a handle on what it will cost you to get your business started and running is about [...]
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In the first two parts we talked about keywords and your advertising copy for a successful Pay-Per-Click (PPC) campaign. The final piece is all about your landing pages. Here at Palo Alto Software, we use custom landing pages often – I am actually in the middle of a big project to create about 20-30 landing [...]
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In my last post we talked about keywords for a PPC campaign. This time we’re going to talk about Advertising copy. Your first step was to review keywords. Your second step is to review and create advertising copy. Does your ad copy correlate to the keywords the user typed in? It should. Does your advertising [...]
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With the plethora of instant text communciations it is easy for us to become sloppy in our spelling, and when using texting, reducing words to rebuses and abbreviations is near-mandatory. Still, when you are involved in any form of business writing, especially where you have an outside audience, an audience that has some control over [...]
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There are so many details to managing a good Pay-Per-Click (PPC) campaign that many people outsource the task to those who know the systems very well. Others try to manage their website’s keyword lists, advertising copy and landing page on their own – Some do it well, others do not. It’s important to go back [...]
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