If you’ve seen the power of social media in entrepreneurship and small business, can you afford to ignore Google+? I think not. Plus already has more than 100 million users, and some business press is predicting more than 400 million by the end of this year. But even if you’re already working with social networking for [...]
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Over the weekend I discovered Guy Kawasaki’s 10-minute YouTube video version of his new book Enchantment. When the book came out I reviewed it on my blog. I loved it, I recommended it, and bought some extra copies for people I work with. It’s very easy to read, and full of good advice. I concluded [...]
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Books: falling out of fashion, perhaps, but – business books, for sure – still so amazingly practical. What’s an hour of your time worth? How much time can a business book save? I posted here last week, in this context, about John Jantsch’s new book on referral marketing. And today it’s Melinda Emerson’s Become Your [...]
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Are you teaching a class on starting a business? If you are, then I’d like you to be aware of course.bplans.com. That’s where I’ve put up a full curriculum/syllabus including lesson plans, exercises and assignments, online videos, and more than a dozen PowerPoint slide presentations complete with slide-by-slide notes and distribution-friendly photos and graphics. This [...]
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Consider yourself one of the first to know about the new Bplans.com pitch site at pitch.bplans.com. That means you can be one of the first to pitch and one of the first to get posted. No, it’s not about putting your business in front of investors, although maybe it could be partly related to that. [...]
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Remember the (stupid) “out of the box” cliché? Yeah, I hate it, too . . . but a lot of entrepreneurial opportunities involve fixing broken things. Disruptions under way, and disruptions needed. I’m just thinkin’. Disruption there, waiting for you: YouTube is free, powerful and extremely easy to embed in a website, and almost universal. [...]
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Do what you love and the money will follow? That’s been true for me in my life. And within reason, at least, it might be for you, too. Watch the video. Let Guy Kawasaki explain. (And if you don’t see that here, then click here to go to the source.) This three-minute reminder from Kawasaki [...]
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It’s nice when Guy Kawasaki writes about/alludes to/makes cursory mention of the product or service into which you pour a significant portion of your waking hours. It means more than enjoying an influx of traffic to your website (a handy side-effect, no doubt). It’s also an encouraging validation that you’re taking some steps in the [...]
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I noticed this very plan-as-you-go post by Guy Kawasaki on the American Express Open Forum. What I like about it, particularly, is where Guy says “set goals” and then lists these four desirable qualities of goals: Measurable. If a goal isn’t measurable, its unlikely you’ll achieve it. For a startup, quantifiable goals are things like [...]
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Guy Kawasaki’s recent repost of his “The Art of Bootstrapping” reminds me how much I liked it when it first came out, along with Seth Godin’s “Bootstrapper’s Bible” and Thomas Frey’s “10 Rules for Bootstrapping Your Business.” This is the real world. Bootstrapping is often the only way to start, build and grow your business. [...]
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