A few weeks ago a co-worker sent me an instant message: “You’ve got to watch this business plan pitch. It’s crazy!” Of course I clicked and watched it. It only takes a few minutes before the “disbelief” starts. I’ve seen professionals shun slick PowerPoint slides to use handwritten or even marked up on whiteboard slides [...]
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Promotional Panic Syndrome often goes undiagnosed because many of its symptoms seem harmless at first. Recent studies have shown that early detection can decrease complications, including: wasted money, lack of new business and silent phone syndrome My fellow Duct Tape Marketing Coach and Mentor, Cidnee Stephen coined the phrase “Promotional Panic Syndrome” to describe the [...]
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Here on the Business In General blog, and at Bplans.com, we are committed to optimistic support of entrepreneurship and the startup and growth of business, especially small- and medium-sized businesses. I’m not Pollyanna-ish about our business environment, however. It is unrealistic to think, or even hope, that a few short months of so-called recovery, including [...]
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