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My Secret Online Spy

by Cidnee Stephen on April 4, 2011

This article may be short, but it’s very, very sweet in terms of its power and simplicity.

I was having a conversation with another marketer about the most common question we get asked lately. The question is, “What is the ROI for Social Media?” Face it. You are getting asked to post on Facebook, LinkedIn, Twitter, You Tube and your blog and want to know if it really pays off. Now I could tell you success story after success story of sales results for companies, or I could tell you about the referral power, collaboration and credibility building that you get from these sites.  We could dive deep into the Search Engine Optimization benefits, but I might leave a few of these topics for future articles.

Today, I want to talk about one of the biggest uses for Social Media that is absolutely invaluable and yet highly ignored. It takes the least amount of time annually, costs nothing, yet seeps through all the noise online to deliver to you daily ONLY the information you need to know. Important information, like:

  • What your competitors are up to
  • What your clients are saying about you and your company
  • What the newest trends are in your industry
  • Hot stories in the media that pertain to your company and industry
  • And so much more

In the military, they call this their listening station or listening post. I consider it my secret online spy. How do you harness all of this in less than 30 minutes of your time? By setting up your Google Reader in a very clever way.

If you read my article about expert failure , you know that you really can’t be putting blinders on and assuming that the enemy isn’t making advances. Building your listening post will allow you to:

  • Constantly improve and enhance your offerings
  • Identify your most relevant media contacts
  • Stay up on the latest and greatest to avoid becoming obsolete or archaic.=
  • Help position you as an expert in your field
  • Turn bad customer experiences into heroic customer service
  • And (again) so much more.

I think that’s pretty good ROI for 30 minutes of your time. Don’t you?

About the Author…

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John Jantsch from Duct Tape Marketing is hosting a live panel webinar Wednesday, May 20th at 9am PDT/Noon EDT.

John will be joined by Ken Yancey, Jr, CEO of SCORE, Tim Berry, founder of Palo Alto Software, and Rich Sloan author of StartUpNation to talk about starting a business.

Collectively, this group has poured over thousands of business plans, seen great successes and great failures and advises many a fledgling start-up on the strategies, resources and regulations involved in going out there on your own.

Don’t pass up this unique opportunity to get first hand information from this amazing panel of experts.

More information, including a link to register, can be found on the Duct Tape Marketing Blog

‘Chelle Parmele
Social Media Marketing Manager

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Today we have a guest post from one of partners, The Company Corporation.

Incorporating or forming an LLC is a fast, affordable and easy process. It benefits the business owner by protecting personal and family assets from the risks and debts of the business. Here are eight easy things business owners can do to make incorporating a breeze.

1.    Select Your Company Name

Your company name can identify the type of products/services your business provides, or it can simply tout the name of the founder. The two main requirements for a company name are: no other entity in the same state may have the same or similar name; the name must include an ending like company, incorporated, corporation, association, foundation, institute, fund, society, union, syndicate, or limited. Words like “bank”, “trust” or “education” may not be used without approval from the appropriate state agency.

2.    Select Your Business Structure

A general corporation, also known as a “C” corporation, is the most common corporate structure. It may have an unlimited number of stockholders. A “close” corporation is appropriate only for the individual starting a company alone or with a small number of people. An LLC is not a corporation, but it offers many of the same advantages, combining the limited liability protection of a corporation with the “pass through”" taxation of a sole proprietorship or partnership.

3.    Select Your State

Many business owners incorporate or form an LLC in the state where they are planning to operate because it is often least complicated and most cost effective. However, Delaware still holds appeal for new companies because of its low incorporation fees, low annual franchise taxes, and lack of state income tax for corporations operating outside of Delaware. Likewise, Nevada has become increasingly business-friendly with its advantageous tax advantages.

4.    Select Your Management Team

Naming initial directors for your corporation is straightforward. Directors are typically the key players or owners in the business. In most states, only one director is required and you may simply name yourself. In an LLC, managers or members are selected.

5.    Select Your Number of Stock Shares and Par Value

Stock represents ownership in a corporation. Par value is the minimum selling price for each share of stock. Many states allow you to elect a $0 par value, to give you the most flexibility. LLCs do not issue stock, so LLC ownership is like a partnership.

6.    Choose a Corporate Kit

A Corporate Kit will help you organize and save your important company documents. They often include a corporate seal, stock certificates, stock transfer ledger, and sample forms for bylaws and minutes.

7.    Designate a Registered Agent

The Registered Agent serves a critical purpose and is an important part of protecting your corporate status. Select a highly reliable company to serve in this role. Look for a company that maintains a nationwide network of offices and serves as a full time Registered Agent in all 50 states plus District of Columbia, so that they can service your company’s needs as you grow.

8.    Worry Not!

Your decisions about company formation may be changed after your company is formed, simply by filing an amendment. Broad flexibility is available to you as your company grows and its needs change.

John Meyer from The Company Corporation will be our guest at this month’s Back to the Fundamentals webinar, April 14th.

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Make sure you register for this event soon. Space is limited.

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I heart AllTop.com

by Chelle Parmele on December 5, 2008

As someone who does a lot of researching for topics to blog about, not only for myself but the rest of the people who kindly donate their time to write on the Business in General blog, I do a lot of reading every day. I have dozens of RSS feeds in my Google reader, I compulsively click links from people in Twitter, and I visit Alltop.com religiously.

Alltop, all the top storiesAlltop.com is the brainchild of Guy Kawasaki. BTW, we’re big fans of Guy at Palo Alto Software, so much so, we persuaded him to let us include his book The Art of the Start with our Business Plan Pro software.

But getting back to Alltop.com. Alltop is a mishmash of hundreds of different blogs out in the interwebs, all contained in neat categories for you to keep track of. They define it as the “digital magazine rack” of the internet.

Looking for a blog about “Do it yourself“? How about “Design” or even my favorite “Small Business“. It’s all there. The feeds give you a quick look at headlines and if you hover over the headline you get a snapshot of what the post is about.

This is awesome. I’m not kidding. I would say I get new information or find a new blog there almost every time I look.  So my recommendation for your afternoon is spending a bit of time exploring the categories of Alltop. You’ll find some great new blogs and fantastic ideas and information from some of the top bloggers out there.

‘Chelle Parmele
Social Media Marketing Manager
Palo Alto Software

P.S. My cool find today was the blog at ZURB. Great article on “Why are store hours so small?” Well worth a read for those ‘brick and mortar’ businesses out there.

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