A friend that works at a car dealership was recently discussing a sales technique with me. “We’re not allowed to let customers leave until they take a test drive,” she said. “If they take a test drive, the chances that they’ll buy really improve.” That does this have to do with today’s topic? The car [...]
{ 1 comment }
Clate Mask is CEO of one of the Inc 500’s fastest-growing companies, Infusionsoft.com. Ask him about how to build a successful business, and he’ll say, “There are three, and only three, factors that really have an iron grip on the profits of any marketing effort. The smartest marketing minds on the planet have boiled these [...]
{ 0 comments }
Until recently, if you had some expert knowledge in a specific area of business, you kept it pretty secret and only shared your hard-earned expertise with paying customers. The Internet has changed that. Sites like Meetup.com, Flickr.com, Facebook.com, LinkedIn.com and Slideshare.com allow members to create interest groups around a niche or a topic and freely [...]
{ 0 comments }
I love year-end posts where we see the flood of “Best of 2009” lists of tips, tricks and ideas to steal. I actually love getting these. I like to review them and see if we’ve used any during the past year, and whether they have worked for us. There are always nuggets to mine, and [...]
{ 0 comments }
Business people often say the presentation of any concept or sales call is as important as the content, in some cases even more important. So what are the ingredients of a successful presentation? What practical insights are there on how to improve your personal skills? What do you need to know to create presentations that [...]
{ 0 comments }
Have you ever thought that running a business, especially a retail store, is a lot like dating? There you are in your store and in walks Mr. or Ms. “Right”, that ideal customer who simply loves your store and goes wild for your stuff. You have a great time and Mr. or Ms. Right leaves [...]
{ 0 comments }
We recently helped one of our clients, a skills training centre, do some research with a group of small business owners. We discovered that the three top issues on the minds of these business people were: how to find new customers; how to stay ahead of their competition; and how to spend their marketing money [...]
{ 1 comment }
“One of the best business-building tactics is to demonstrate your knowledge to a receptive audience,” say Marketing Masters Ken Burgin and Elizabeth Walker. “Public speaking is particularly effective if your business has a service or consulting component.” In their recent article, ,Speak Up! Get out there and find an audience for what you do on [...]
{ 2 comments }
One of our favourite clients is a business training centre at a local college. For the past few months, we’ve been working with their team to find out what small business owners want most from training, and how they want to receive it. We began by doing a telephone survey. It was illuminating to see [...]
{ 0 comments }
Some of our best business conversations happen in the most unlikely places, including our daily walk to the local coffee shop we fuel up in, and the dog park where Liz takes her border collie, Mike. One of our dog park buddies is a woman we’ll call Mary. She’s a self-employed consultant who knows we’re [...]
{ 1 comment }
Subscribe via RSS
