When looking for a product or service they’ve never used before, what do people most often do? Ask someone who has had experience with the product or service of course. This would include taking the advice of an unbiased product review. By “unbiased” we mean reviews that are not paid for, or supported in some [...]
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Did you know that small businesses could actually double their sales by simply following up with leads and contacts? That’s right: 99 percent of small businesses do not consistently follow up with their prospects and customers. Look at the math: If you close 25% of 100 leads or sell to a quarter of 100 store [...]
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There’s an old story in the ad business about a man who ran a hot dog stand. He did really well selling his hot dogs. One day, a customer mentioned, while adding mustard to his hot dog, that he felt there was an economic downturn looming. The hot dog stand owner decided he’d better prepare [...]
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You are thinking of hiring marketing professionals for your organization. Many people use an RFP—Request for Proposal—process as a way to feel confident of making a good choice. But beware! There are pitfalls in the RFP process that are easy to fall into. If you’ve never worked with a marketing professional, or this is the [...]
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One of the great joys of our work is meeting a wide range of successful local business owners. Each has a wonderful story to tell about how they created and developed their firm, and each has special challenges. Each owner has a set of talents that make his or her business unique, and some valuable [...]
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About a month ago, Staples and Angus Reid released their latest “STAPLES Canada Small Business National Quarterly Index.” It looks like we believe we are over the hump. 70 per cent of business owners expect at least some improvement to their business over the next six months (compared to 58 per cent in March 2009). [...]
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We are working on a new campaign for a client and spent a few hours today looking at competitive web sites, ads and brochures. After about three hours we looked at each other and said, “Can you remember anything any of these companies said that stands out?” Ken said, “I bet if I took all [...]
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A while ago, Staples and Angus Reid released their latest “STAPLES Canada Small Business National Quarterly Index,” It looks like we believe we are over the hump. 70 per cent of business owners expect at least some improvement to their business over the next six months (compared to 58 per cent in March 2009). Now [...]
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We have a client who has so many requests for quotes on his desk he is way behind on filling them. At first this seems like a problem we would all like to have. So many leads we can’t get to all of them! But there is a down side to this story. Our client [...]
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When I was growing up in the 1950′s, Shell, the petroleum company, was advertising that their gasoline contained “TCP” an additive that increased horsepower and made an engine run better. There was no reference to fuel economy that I can recall—who cared? …gas was about 25 cents a gallon! Anyway, Shell sold a helluva lot [...]
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