When the internet was new, finding a web site was largely a hit or miss proposition. Although there were relatively fewer sites, the sophisticated search tools, like Google, Yahoo, MSN and others were not around. People tended to “surf” going from one site to another via links on those sites. Needless to say, things have [...]
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We subscribe to Marketing Experiments.com for its marketing research results. We get to see data we can trust on issues of real importance to our clients—like this investigation into how to make the subject line of an email work best. It’s common sense to say that emails reaching out to clients and prospects won’t work [...]
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Statistics show that 70% of entrepreneur-owned businesses do not survive the founder. Did you work this hard, for this long, to see your life’s work implode? One of the most important features about good marketing process is its impact when it comes time for the owner to move out. Whether you plan to sell out [...]
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Canadian Tire CEO Stephen Wetmore is growing his “smart stores”. Some store sales have grown between six and eight percent, and some departments have more than doubled. You can grow your retail business by copying some of his proven ideas. Here’s how: Give more attention to growing categories. For Canadian Tire, these are sports, recreation, [...]
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You expect a business to have a telephone. Well, these days, a business is expected to have a web site as well—it’s a credibility issue. And although it’s a complicated subject, once launched, what could be easier than using the internet to spread your marketing message, educate your prospects, and convert prospects to clients? In [...]
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Part of the fun we have in our practice is hanging out with small business owners. These people are smart, driven, competent and experts in their chosen industry. We always learn something, and we are always in awe of how successful they are at doing something we couldn’t imagine even understanding, let alone doing for [...]
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Our friend Dave called last night, he’s started a small engine repair business and he asked us to review a sales letter he’d written. Dave’s letter was actually pretty good; the only problem was that it did not give a really good reason why anyone should do business with him! There was no incentive; no [...]
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It’s always surprising to us to see so much advertising, especially in print, which does not work. It simply doesn’t contain the ingredients needed to successfully communicate with customers. If you make a cake, you don’t leave out any ingredients — right? Then why leave out an important part of your advertising message? With a [...]
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When we begin to work with a new client, the first thing we do is review the current state of their business and do an “audit” of their general business health, and how their marketing is doing. It’s a good time to keep our eyes open for “Red Flags”. What’s a Red Flag? It’s something [...]
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Right now in Canada, almost 85% of the population uses the Internet and it’s safe to say this number will continue to expand. So why wouldn’t you use your web site to support the advertising you do in all other media? You do have a web site, right? Here’s the scoop: If you read our [...]
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