Keyword research is probably one of the biggest areas that people struggle with first when they’re setting up their first website. They may have their niche but now it’s time to pick the keywords that they’re going to build that niche around, and this is where confusion sets in. After all, everyone you ask has [...]
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In my last post we talked about keywords for a PPC campaign. This time we’re going to talk about Advertising copy. Your first step was to review keywords. Your second step is to review and create advertising copy. Does your ad copy correlate to the keywords the user typed in? It should. Does your advertising [...]
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