When launching a new company or marketing campaign, your major concern shouldn’t be whether or not you can execute on the plan. It should be whether the idea is worth investing in at all. This was the major theme behind a discussion my company hosted recently with “Lean Analytics” author Alistair Croll. He suggests that [...]
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My monthly column at Entrepreneur.com, Lean Startups Need Business Plans Too, came out yesterday: But here’s my beef in a nutshell: When Ries and Blank criticize the business plan, they are talking about a now-obsolete approach: the formal written business plan. They say it gets in the way of the more agile and flexible lean startup [...]
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As a fledgling entrepreneur in the midst of a growing startup, I try to read quite a lot around the subject. I’ve been deeply involved in startup culture for around two years now and I often find myself reflecting on my learning and relating it back to articles I have previously read. Recently this happened [...]
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