Building a brand that’s authentic, consistent, and rooted in a distinct personality separates you from the competition and allows your customers to connect with you on a more meaningful level. Building a brand can feel daunting. In fact many small businesses feel like it’s something that only the “big guys” can afford. But branding is something that every company can do if you follow a few basic rules.
Stop and think about all the material you produce to support your small business: ads, catalogs, stationary, envelopes, mailing labels, business cards, reply cards, websites, socials media pages and blogs… Your company name and logo appears on an extensive range of supplementary marketing collateral. But how memorable is it? Retention has long been a challenge [...]
Building a memorable brand is more important than ever. In this climate of unlimited choices, your brand has to be cohesive, memorable and differentiated to captivate consumers and eventually capture mind share. Branding isn’t simply a visual identity, and a lot of start-ups go wrong by undervaluing the importance of branding initiatives. Think of branding [...]