Up and Running Blog

long tail

Hits Are Better … If You Have a Choice

by Tim Berry on July 30, 2008

I’ve seen the Chris Anderson “long tail” idea used in so many different contexts that I had to get the book to figure out what it really meant. And it’s a good book, by the way, good reading. With “There it is again,” Seth Godin puts it down in just a few paragraphs, along with [...]

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Looking at the Long Tail

by Tim Berry on July 8, 2008

So put this together: research in the Harvard Business Review examines two specific markets and says the Chris Anderson theory of the Long Tail doesn’t hold up in reality. That’s followed by an excellent analysis by Anita Campbell on Small Business Trends, pointing out that while the long tail might not work for large corporations, [...]

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