The advent of social media marketing has unquestionably been a godsend for small businesses just starting out and operating within a limited budget. But it’s not enough.
The fun really begins now, as there is so much to learn about starting a new business. There is a lot of preparation and risk involved in starting out in a new venture. There are a lot of options available for you to look into, as you start your venture as an entrepreneur. I must [...]
If your business relies on its online reputation, you know how important credibility is to your success. Hiring a professional writer is a great way to maximize your company’s online branding potential. Unfortunately, not every small business has the funds available to hire a full-time writer. However, if you do have the financial flexibility to [...]
Dr. Seuss once said: “You have brains in your head. You have feet in your shoes. You can steer yourself in any direction you choose. You’re on your own. And you know what you know. You are the one who’ll decide where to go.” It’s feasible to think that Dr. Seuss was talking to the [...]
Most businesses will be approached at some point to exhibit at an event. The initial appeal is considerable – getting out of the office, meeting real customers, selling your wares and handing out leaflets to lots of prospects. However, the reality is usually somewhat different. The recipe for running an exhibition has largely stayed the [...]
We all know that word of mouth is the best marketing tool there is. Why? Because when someone tells a friend, family member, neighbor, or colleague how good you are, you’ve already overcome the biggest hurdle to making a sale – trust. Networking is a great tool for building a referral network and increasing word [...]
Keyword research is probably one of the biggest areas that people struggle with first when they’re setting up their first website. They may have their niche but now it’s time to pick the keywords that they’re going to build that niche around, and this is where confusion sets in. After all, everyone you ask has [...]
I’ve had an interesting couple of weeks thanks to two very interesting events I was able to attend. Firstly I had the absolute pleasure to hear Malcolm Gladwell speak last week. He was talking about a concept he calls “Expert Failure.” He was suggesting that once you feel you have mastered your area of expertise, [...]