A friend that works at a car dealership was recently discussing a sales technique with me. “We’re not allowed to let customers leave until they take a test drive,” she said. “If they take a test drive, the chances that they’ll buy really improve.” That does this have to do with today’s topic? The car [...]
{ 1 comment }
“One of the best business-building tactics is to demonstrate your knowledge to a receptive audience,” say Marketing Masters Ken Burgin and Elizabeth Walker. “Public speaking is particularly effective if your business has a service or consulting component.” In their recent article, ,Speak Up! Get out there and find an audience for what you do on [...]
{ 2 comments }
Subscribe via RSS
