Ensuring that your marketing campaign incorporates the most important aspects of your internal culture can give you a serious advantage over your competitors.
Let’s talk about the big marketing question: What market intelligence do you have in hand to ensure a successful (and prosperous) launch to the market?
If you’re writing a business plan, you should at least be considering your marketing plan at the same time. A good business plan includes a marketing component, and most successful businesses have entirely separate marketing plans to guide them. So what makes a good marketing plan? Recently on Tim Berry’s AmEx OPEN Forum blog, the [...]
What’s the difference between a marketing plan and a business plan? Doesn’t a business plan include a marketing plan? Why would anybody do one without the other? Good questions, and since I get them a lot, I decided to answer them here: A business plan covers the entire business, including overall strategy, financial plans, target [...]
When people are putting together their initial business plan or marketing plan they often get hung up on the research portion of the plan. How do I know: How many people are in my target market? How many of the target market I can expect to buy my goods or services? More about the demographics [...]