I was having lunch with a peer the other day and we were talking about how incredibly different today’s marketing tactics are from even 5 years ago. Quite frankly all these new shiny objects seem to be overwhelming small businesses instead of helping them grow their client base. This isn’t because they are in ineffective, [...]
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I read a really useful post by Brad Sugars on Entrepreneur.com the other day and it reminded me of what Tim Berry and John Jantsch often have to say. The post was about marketing planning and listed five things to avoid when putting your plan together. These words particularly caught my eye: A good marketing plan is [...]
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