Let’s talk about the big marketing question: What market intelligence do you have in hand to ensure a successful (and prosperous) launch to the market?
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marketing
In many respects, software is like a baby. It starts off with an idea, you think through whether it is worth indulging your idea, then you plan your idea, and execute. Software often has a much longer gestation period than nine months though. Once the finished product enters the world there is much joy and [...]
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The fun really begins now, as there is so much to learn about starting a new business. There is a lot of preparation and risk involved in starting out in a new venture. There are a lot of options available for you to look into, as you start your venture as an entrepreneur. I must [...]
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Here is a paraphrased summary of three different conversations I had with business owners this week: Business Owner (B.O.): “Marketing doesn’t work, I tried it.” Me: “Really? Tell me more about that.” B.O.: “I sent out a bunch of post cards and didn’t get a single response!” Me: “Hmmm.. A ‘bunch’ you say? How many [...]
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A recent report from Nielsen sums up why small businesses need to start taking the mobile Web seriously. According to the study, 79 percent of smartphone and tablet owners have used their mobile devices at some point in the purchase process. The most common use for a smartphone was finding a store, followed by checking [...]
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Integrating SMS into Existing Marketing Efforts First, what is SMS? SMS stands for Sell More Stuff! Okay, that’s not entirely true. SMS actually stands for Short Message Service and is a standardized protocol for sending text messages between devices. The SMS-enabled device you are most familiar with is probably within arm’s length of you right [...]
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Marketing a Tech Start-up is challenging and costly. While using social media offers one route to generate some demand it represents but one piece of the jigsaw. Instead, the following 4 strategies represent some of the more powerful demand-generation activities (aka Aces) that should be considered by new businesses: 1. Concentrate on Building a Really [...]
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If your business relies on its online reputation, you know how important credibility is to your success. Hiring a professional writer is a great way to maximize your company’s online branding potential. Unfortunately, not every small business has the funds available to hire a full-time writer. However, if you do have the financial flexibility to [...]
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