Small business owners who just a year ago adamantly argued that their customers aren’t using the web are now jumping on board and admitting – yes, indeed they are.
If you’re thinking about creating a website – or even if you already have one – follow these 6 rules to make it the effective and powerful marketing tool it should be:
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Today’s guest author is John Durfee. John finds many of the principles he learned in the military are ones that he uses in the business world. Marketing Artillery – A Soldier’s Perspective The “freedom” aspect of Operation Iraqi Freedom officially started after theUS invasion of Iraq and we found out there weren’t any Weapons of [...]
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[Note: I'm happy to introduce contributor Cidnee Stephen with her first post on Up and Running, which we assume will be the first of many. We're including her background at the bottom of the post. Tim] When I sit down with a business owner for the first time, I will always ask them what marketing [...]
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Oh – I’m guilty of it too. We get caught up in the day-to-day of our work; answering phone calls, putting out fires, payroll, inventory, life…. But the fact is, the long-term success of any business is dependent upon finding the time to invest in the future. And one of the surest ways to insure your business will be around for the long-haul and continue to grow and flourish is to implement and use a marketing plan (and a system).
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As little as 5-6 years ago, computers and cell phones were purely utilitarian devices. That is, they were used to get tasks done. They weren’t always very pretty to look at and certainly not things that you necessarily craved – unless your inner geek needed whatever was the latest and greatest technology. “Sexy” was certainly [...]
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If I were to ask 100 people to define “Marketing” I’d probably get 100 different answers. The problem is “Marketing” has become a nice little euphemism for dirty words like “advertising”, “sales”, and “direct mail”. I want you to be aware. We all know we need Marketing, but be smart; learn what that really means and don’t just trust any salesperson who calls themselves a marketer and walks into your shop selling the marketing idea of the week. Marketing is a process – it’s not a one-time deal.
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Article by Carolyn Higgins You’ve been in business a while. You’ve been buying advertising, tweaking your website, spending a fortune on yellow pages and attending all kinds of networking groups. Yet your pipeline is empty; you don’t know from where your next job, project or sale is going to come– or even if it will [...]
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“We’re going on Facebook!” “Great! What will we do there?” “We’ll be on Facebook!” “Umm, ok, yes, but what will we DO there?” “Do?” “Yes, do? What are our goals? What will success look like?” “…” Sound familiar? Everyone’s excited about social media, but in order to make it work for your business, you need [...]
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This morning, comedian Andy Borowitz tweeted that, “In honor of National Coffee Day, Starbucks is doing a special promotion where they try to get your order right.” You know you’ve made it when you’re the subject of a joke read by over 30,000 people. Starbucks, the most-recognized coffee chain in the U.S., posted record profits [...]
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