Building a brand that’s authentic, consistent, and rooted in a distinct personality separates you from the competition and allows your customers to connect with you on a more meaningful level. Building a brand can feel daunting. In fact many small businesses feel like it’s something that only the “big guys” can afford. But branding is something that every company can do if you follow a few basic rules.
Confusing? Yes, quite often. I just got another confused and confusing e-mail on this topic. Maybe it will help to clear it up. If nothing else, it will make me feel better. People use these different terms loosely, in some cases interchangeably. These are good things to think about, particularly when you’re thinking about your [...]