Clate Mask is CEO of one of the Inc 500’s fastest-growing companies, Infusionsoft.com. Ask him about how to build a successful business, and he’ll say, “There are three, and only three, factors that really have an iron grip on the profits of any marketing effort. The smartest marketing minds on the planet have boiled these [...]
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Article by Carolyn Higgins Pick up a newspaper, magazine or advertising circular and look at the ads. What do you see? A whole bunch of the same thing: a list of services; a company name; a tagline; a pretty graphic; and maybe an offer. Most businesses think of advertising in one of two ways: 1) [...]
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We’re in an economic downturn; a slump in the economy; bad economic times and the list goes on. Did you ever stop to think how this REALLY affects your business? I mean REALLY; not just believing all the naysayers but day to day what it means to your bottom line. My guess is nothing. It [...]
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Like a lot of entrepreneurs, Michael Turner started his own company after growing disillusioned with working for somebody else. As he remembers: “There were meetings galore, lots of PowerPoint slide shows, big buzzwords that meant nothing—all resulting in very little productivity, but costing millions of dollars.” After 10 years, Turner decided to head out on [...]
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Is your website driving sales or is it driving potential customers away? Think about it — how you present yourself via your website is your customer’s first impression of you and your business. What you say and how you say it matters. There are plenty of excellent resources available to guide you in writing compelling [...]
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We’re in the middle of business plan competition season, and we’re seeing some great plans, and a lot of common mistakes. We’ve assembled some of our best advice on business competitions, below. Ask Tim Berry – Tips for Business Plan Competitions Don’t Shade Your Eyes, Summarize: “I don’t care if you’re the next big thing, [...]
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Many of us would love to be invisible from time to time, but not so much when it comes to our online presence. And yet, finding that your website is invisible is a pretty common experience for small businesses. You built a website, you got it hosted, and maybe you even used a pretty template. [...]
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If you’re reading this blog, it’s safe to assume you’re somewhat Web-savvy, right? You’re operating a computer, you have access to the Internet. You found a blog you were interested in reading… So, do you have a website? If you operate a small business, how do your customers find you? As a software company employee, [...]
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Today’s post is from one of our new partners, Network Solutions. We’re pleased to introduce Shashi Bellamkonda as today’s guest author. Expanding your markets using online tools Chris Anderson, Executive Editor of Wired, said at the GrowSmartBiz Small Business conference last year that once a business has a website, it is global. Small businesses are [...]
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