Recently, blogger Penelope Trunk announced that she is separating her blog from her brand (Brazen Careerist). My first thought was, “is that even possible?” Her blog bills itself as “advice at the intersection of work and life,” and given her peculiar life and work, it actually works. Every post attempts to offer some useful career [...]
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Tales of woe regarding small business direct mailing campaigns are all too common. A while back, a fellow Duct Tape Marketing Coach shared a story she heard from a prospective client regarding a failed direct marketing campaign. Here are some of the relevant numbers from the campaign: • Number of pieces mailed: 9,800 • Response: [...]
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Every year around this time, I find baseball analogies everywhere. Spring training is underway, and for a baseball fan like me, it’s a hopeful time when my team has the world ahead of it and anything is possible. Everything reminds me of baseball. That said, business planning and baseball, spring training in particular, have a [...]
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David Shear continues his series on the state of retail. Very mafia, right? Well, I don’t think the comparison is very far off. Retail sales require that you know the right people, and that everyone gets their share of the revenue. The people who sit on the top of the retail food chain are the [...]
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I’ve talked to a lot of small business owners over the years and I’ve heard a lot of excuses as to why they don’t advertise, promote, or otherwise market their businesses. I want to share the top three excuses I hear and try to defuse them. 1. “I don’t have the budget” I know times are [...]
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Circuit City shut its doors, office supply stores are reporting slow quarters, and consumers are staying home. The slow economy has reduced sales in just about every retail store. If your company is selling in the retail channel (or thinking about it), the news can be frightening. One year ago I could read the writing [...]
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A recent post You Probably Mistreat Your Best Clients, by Tim Berry on his Planning Startup Stories got me thinking about a corollary … Do businesses treat their new hires better than their existing long-term employees? Berry asks: Do your long-term loyal clients get the worst treatment? Do they pay the highest rates? Do you [...]
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Congratulations! Your New Year’s resolution is to get serious about marketing your small business. You know that email marketing is a fun, effective and inexpensive way to do it, so now you’re tasked with building your email list. Where do you start? Here are 5 tips to get you started. 1. Put a Guest Book [...]
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Women will become, in the next few months, the majority of the American workforce, passing the 50% threshold, according to The Economist‘s Dec. 30, 2009 issue. Here are a few items from the article highlighting this accomplishment, and pointing out the challenges. High points: Women run many of the world’s great companies, e.g. PepsiCo in [...]
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