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A good business plan is never done. If your business plan is finished, then your company is also finished. It’s a lot like the legendary farmer’s axe, that has had its handle changed four times and its blade changed three times, but it’s still the same axe.  As your company gets used to the planning [...]

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One good way to start looking at your business strategy is to think about your true business identity. With some notable exceptions (franchises) It’s as unique as your fingerprints are. This is what makes your business different from all others. What you want, what you do well, how you do things, what makes you unique. What [...]

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