In the first two parts we talked about keywords and your advertising copy for a successful Pay-Per-Click (PPC) campaign. The final piece is all about your landing pages. Here at Palo Alto Software, we use custom landing pages often – I am actually in the middle of a big project to create about 20-30 landing [...]
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In my last post we talked about keywords for a PPC campaign. This time we’re going to talk about Advertising copy. Your first step was to review keywords. Your second step is to review and create advertising copy. Does your ad copy correlate to the keywords the user typed in? It should. Does your advertising [...]
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There are so many details to managing a good Pay-Per-Click (PPC) campaign that many people outsource the task to those who know the systems very well. Others try to manage their website’s keyword lists, advertising copy and landing page on their own – Some do it well, others do not. It’s important to go back [...]
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