[Note from Tim: I posted here earlier this month about my plans to open this blog to posts from additional authors. Then Chelle Parmele posted here yesterday explaining that the Business in General blog has moved into this one. This post by Mark Macias came in automatically with other past posts from Business in General. [...]
Take a systematic approach to small business public relations. PR (public/media relations) is a powerful small business-marketing tool. By PR, we mean getting positive press mentions about your firm in local, trade and national publications. These mentions are so powerful because they are seen to come from unbiased third parties, so they are more believable. [...]