Today’s BIG Blog post is from Mark Macias, author of Beat the Press: Your Guide to Managing the Media. Everyone likes to secretly Google himself, but what happens when Google turns up results you don’t like? How do you get your name removed from the search engines when the material is damaging? An established New [...]
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Take a systematic approach to small business public relations. PR (public/media relations) is a powerful small business-marketing tool. By PR, we mean getting positive press mentions about your firm in local, trade and national publications. These mentions are so powerful because they are seen to come from unbiased third parties, so they are more believable. [...]
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