A television appearance. A radio interview. A magazine article or a mention in a popular blog. Every business owner understands the value of positive media coverage. There’s no better way to build your brand. Media coverage is significantly more credible than paid advertising because the content is developed by an unbiased, third-party source. That’s why [...]
Have you ever opened up the paper or turned on the TV only to see your competitor being quoted as an expert? Are there times when they are up there speaking to your target audience, when you think, “I know more than this person. I should be up on that stage!” Well you’re right. If [...]
When it comes to generating publicity/media exposure for a product or service, trying to determine the amount of time it might take to launch and maintain a successful media exposure campaign is a hard nut to crack. What is the optimal length of a campaign and how much effort will it take to get the [...]
Our next guest post is from Todd Brabender, President of Spread The News Public Relations, Inc and a long time friend of Palo Alto Software. You can read more of Todd’s articles by going to bplans.com articles. His business specializes in generating media exposure and publicity for innovative products, businesses, experts and inventions. The call [...]
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