Up and Running Blog

press release

10 Steps To Unleash Your Lead PR Machine

by Guest Author on August 13, 2009

Take a systematic approach to small business public relations. PR (public/media relations) is a powerful small business-marketing tool. By PR, we mean getting positive press mentions about your firm in local, trade and national publications. These mentions are so powerful because they are seen to come from unbiased third parties, so they are more believable. [...]

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Writing an Effective Press Release

by Guest Author on February 25, 2009

We’re happy to welcome Mark Macias, author of  “Beat the Press: Your Guide to Managing the Media” as a guest poster today.  Mark Macias is a television journalist living and working in New York City. You will never be the first person to call a reporter or producer with a story idea. Every day, viewers [...]

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