Any good salesperson knows how to turn on the charm when they’re first approaching a potential new client. But it’s easy to butter someone up. What’s difficult is keeping them coming back for more, and beyond that, inspiring them to refer their friends and business partners to you. We’re all hard-wired to say ‘thank you’ [...]
Wherever you are in the world, you’d have to have been hiding pretty well to escape all the news of economic gloom and doom. Markets are taking a rollercoaster ride as people speculate what will happen in both Europe and America, while the growth in the Far East that was supposed to be helping has [...]
There is an interesting discussion on the 37signals.com blog about a Nike commercial using a song by Saul Williams- activist, poet and musician. The song, “List of Demands” was used to enhance their messaging about their newest product/idea/brand. The term “selling out” has been around for a long time. Wikipedia (the bastion of accuracy) offers [...]
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