The solution to modern consumers ignoring your expensive and unmemorable traditional advertising is to do what’s new: experiential marketing.
Integrating SMS into Existing Marketing Efforts First, what is SMS? SMS stands for Sell More Stuff! Okay, that’s not entirely true. SMS actually stands for Short Message Service and is a standardized protocol for sending text messages between devices. The SMS-enabled device you are most familiar with is probably within arm’s length of you right [...]
Any good salesperson knows how to turn on the charm when they’re first approaching a potential new client. But it’s easy to butter someone up. What’s difficult is keeping them coming back for more, and beyond that, inspiring them to refer their friends and business partners to you. We’re all hard-wired to say ‘thank you’ [...]
Wherever you are in the world, you’d have to have been hiding pretty well to escape all the news of economic gloom and doom. Markets are taking a rollercoaster ride as people speculate what will happen in both Europe and America, while the growth in the Far East that was supposed to be helping has [...]
Promotional Panic Syndrome often goes undiagnosed because many of its symptoms seem harmless at first. Recent studies have shown that early detection can decrease complications, including: wasted money, lack of new business and silent phone syndrome My fellow Duct Tape Marketing Coach and Mentor, Cidnee Stephen coined the phrase “Promotional Panic Syndrome” to describe the [...]
In addition to all of the fantastic referrals being made on the www.makeareferralweek.com website (There’s over 800 listed!) there are some informative blog posts on the Duct Tape Marketing blog. Susan Wilson Solovic, co-founder of SBTV.com Pamela Slim of Escape from Cubicle Nation Scott Allen, author of The Virtual Handshake Anita Campbell of Small Business [...]
Palo Alto Software is proud to welcome Scott Campbell, one of the Duct Tape Marketing Coaches that will be posting over the next several months. The recent words of the President had not only meaning for the typical citizen, but should have had a lot of meaning for the typical small business owner. The truth [...]