As the year moves forward, many businesses and entrepreneurs continue to tweak marketing plans and budgets for the months ahead. When it comes to setting up your public relations/media exposure plan, WHEN you launch your campaign can be just as important as what and how you launch. In the last 16 years of generating media [...]
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When you think of public relations or publicity, what comes to mind? For some people, (even some P.R. types) it may mean hounding or even badgering the media to get them to generate a story about you, your product or your business. Sometimes that works, often times it doesn’t. As a P.R. professional, I realize [...]
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Words have meanings. Communication has the message, the message sent and the message received. We’re stuck with that. We don’t get to redefine words easily, for convenience. We need to respect the meaning in the other person’s head. What am I talking about, you ask? (I know–it isn’t obvious.) I’m talking about . . . [...]
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My mom joined Facebook a couple of weeks ago. She joined because I told her that people were contacting me asking about her and my dad. I should say that my parents have been in boarding school (Academy and University level) careers since the 60′s. The grandchildren of kids they watched over way back then [...]
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I love podcasts. I can load them into my iPod and listen to them in the car when I’m going to and from work or even doing lunch. There are a few that I listen to on a regular basis and a few that I listen to only occasionally. Last week the podcast “For Immediate [...]
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