If your business relies on its online reputation, you know how important credibility is to your success. Hiring a professional writer is a great way to maximize your company’s online branding potential. Unfortunately, not every small business has the funds available to hire a full-time writer. However, if you do have the financial flexibility to [...]
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Meta tags are an important and often overlooked on-page component of your website’s search engine optimization. Search Engine Optimization (SEO) is the continuous process of trying to rank first on search engines for a set of keywords relating to the subject of your website. Given enough time and SEO maintenance, more and more organic visitors [...]
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Search Engine Optimization (SEO) is a great way to improve a website’s ranking in popular search engines. When was the last time you looked at that big clunky yellow book to find out the best dry cleaners in town, or the best lawyer, or the best massage therapist? As more and more consumers look to [...]
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You could spend the rest of your life reading detailed guides to SEO and meticulously cramming keywords into every possible tag on your website. You could also empty your bank account on marketing consultants or a crack marketing team that works day and night to raise your company’s search engine profile. For marketers and companies [...]
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I almost didn’t write this post because I didn’t want to sound snarky post-holidays. I finally decided to write it because I think that some small business owners may be receiving some bad advice related to leaving comments to build SEO. Worse yet, some may be paying people to do this for them. I’ve noticed, both on [...]
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I’ve posted here recently–several times–on how important web search is for startups and growing businesses. Today I found one interesting new site and received a recommendation for another longstanding good site to follow in this area. Thanks to Josh Cochrane of bplans.com for these tips: The SEO consultants at SEOmoz have a couple of catchy [...]
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I’ve had a couple of posts in the last week or so about the importance of SEO, and particularly Google and rankings on Google. So it seems like a good idea to point out this one on Small Business Trends: SEO–Just Snake Oil? Blogger Janet Meiners Thaeler does a very good job following up on [...]
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