You could spend the rest of your life reading detailed guides to SEO and meticulously cramming keywords into every possible tag on your website. You could also empty your bank account on marketing consultants or a crack marketing team that works day and night to raise your company’s search engine profile. For marketers and companies [...]
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I almost didn’t write this post because I didn’t want to sound snarky post-holidays. I finally decided to write it because I think that some small business owners may be receiving some bad advice related to leaving comments to build SEO. Worse yet, some may be paying people to do this for them. I’ve noticed, both on [...]
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I’ve posted here recently–several times–on how important web search is for startups and growing businesses. Today I found one interesting new site and received a recommendation for another longstanding good site to follow in this area. Thanks to Josh Cochrane of bplans.com for these tips: The SEO consultants at SEOmoz have a couple of catchy [...]
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I’ve had a couple of posts in the last week or so about the importance of SEO, and particularly Google and rankings on Google. So it seems like a good idea to point out this one on Small Business Trends: SEO–Just Snake Oil? Blogger Janet Meiners Thaeler does a very good job following up on [...]
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If you’re starting or running a small business, particularly a high-tech small business, web-related, and you don’t know this pretty well, I suggest you click and read The Importance of Google PageRank: A Guide For Small Business Executives on HubSpot’s Inbound Internet Marketing Blog. This strikes me as a quick and easy summary, going through [...]
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I think it’s important to understand the world of Internet search as defined by Google. In The Elephant in the Room on his blog, Coding Horror, Jeff Atwood lays it out clearly. Yes, I like Google. Yes, Google works great and has been my homepage for about eight years now. Google nailed search, and they [...]
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How many questions do you have during the typical day? I get lots of them. Sometimes I get so many in a day I have to hide in one of the conference rooms just to get a little work done. Let me give you a few I got yesterday. Do you know of a good [...]
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Damn. I just got off the phone with a good friend who got taken by a dishonest search engine consultant. He’s trying to sell his own books. He’s getting into the blog thing, and–I wish he’d asked me–ended up spending several thousand dollars for just about nothing. What’s really tough is that if you’re going [...]
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