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seth godin

5 Startups Get a Buzz Launch

by Tim Berry on April 3, 2009

Here’s a quick test of your entrepreneurial mettle: Would you like to pitch your company to a high-powered audience of investors, journalists and, generally speaking, techies? If not, keep your day job. The chance to pitch– along with a stage and an audience–was the prize Tuesday for five selected startups at the Web 2.0 conference [...]

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Be a Special Case

by Tim Berry on January 22, 2009

You know the drill: Somebody sets a rule, you bring up an exception, they say “that’s a special case.” Now apply that thought to your next new business. Be the special case. Become the exception. In That’s a special case, Seth Godin says: People look at PCWorld magazine and they say, “that will never work [...]

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A Respectful Hats Off to Bootstrapping

by Tim Berry on December 2, 2008

Guy Kawasaki’s recent repost of his “The Art of Bootstrapping” reminds me how much I liked it when it first came out, along with Seth Godin’s “Bootstrapper’s Bible” and Thomas Frey’s “10 Rules for Bootstrapping Your Business.” This is the real world. Bootstrapping is often the only way to start, build and grow your business. [...]

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Strategy is Focus, Still.

by Tim Berry on October 23, 2008

Strategy is focus, and focus is strategy. The secret to failure is trying to please everybody. I just saw a nice example again this morning, as Seth Godin explains why he’s doing just a few things, and not a lot of different things. He calls it the sad truth about marketing shortcuts. If you have [...]

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Hits Are Better … If You Have a Choice

by Tim Berry on July 30, 2008

I’ve seen the Chris Anderson “long tail” idea used in so many different contexts that I had to get the book to figure out what it really meant. And it’s a good book, by the way, good reading. With “There it is again,” Seth Godin puts it down in just a few paragraphs, along with [...]

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