A reminder of the strange, wondrous, sometimes funny, sometimes dangerous, but pretty much unavoidable mix of human interaction, human thinking, and automation.
Small Business Trends
The solution to modern consumers ignoring your expensive and unmemorable traditional advertising is to do what’s new: experiential marketing.
I believe that children are the future… That might be the old school way to set the stage for this post, but I’m going with something a little more modern. So, paraphrasing the words that have become the soundtrack for a generation: They are young; let’s help them set the world on fire and glow [...]
It was a close contest, but Bplans is happy to report that we won the Startup America Sign up Your Startup Master Challenge! Anita Campbell and the crew at Small Business Trends gave us a run for our money, and we want to thank all of them for joining us in this fun event. It’s [...]
Business is all about competition. If you’re not competing against other businesses for customers or market share, you’re competing against yourself, trying to beat previous revenue figures. To make it as a small business owner, you’ve got to have that competitive spirit. We’ve got the spirit here at Bplans. In fact, we’ve launched a fun [...]
I don’t know what it is about Marketing, but everyone on earth seems to think they can do it. And yet I see so many people NOT doing it or wasting thousands of dollars and not getting results. I see business owners try the same things over and over, wasting more money, more time, and [...]
We’re all familiar with the “who-actually-falls-for-this-stuff” SPAM and we all know its complete bogus. For example: RE: I await to hear from you urgently Please I am seeking for your help (sic) From Google: Google winning notification Or the ones that actually warn you they’re SPAM in the subject line, what is up with that? [...]
I’ve been traveling and was delighted to discover Visual Marketing on my desk waiting for me when I returned to my office. It’s a new book full of tips and suggestions, by Anita Campbell and David Langton. This book matches the visual marketing theme with a great visual physical presence. Page after page, tip after [...]