It’s so easy to get stuck, isn’t it? We go about our lives, doing our work, pretty much on auto-pilot, and before we know it we’re stuck. Nothing is growing or changing or progressing; we’ve just been doing the same things day in and day out for weeks, months, and even years hoping that miraculously [...]
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Congressman Peter DeFazio (Oregon, D) stopped by the Palo Alto Software office yesterday and discussed the important role small businesses play in their local economies. While many cities and regions spend time and resources trying to attract and convince large corporations to relocate to their area, DeFazio says a focus on the local businesses can [...]
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I don’t know what it is about Marketing, but everyone on earth seems to think they can do it. And yet I see so many people NOT doing it or wasting thousands of dollars and not getting results. I see business owners try the same things over and over, wasting more money, more time, and [...]
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Call me a rebel… or a Scrooge… or a Grinch if you must, but I am so happy all this holiday nonsense is finally over. And as I sit here trying to come up with a blog for the new year, the word “resolution” keeps popping into my head and I absolutely REFUSE to give [...]
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The sluggish economy continues to be an issue for small business owners. And now it appears competition may be getting tougher too. According to the Guardian Life Small Business Trends Research Report, larger companies will aggressively market to prospects once considered “too small.” That means those of us who own small businesses may find ourselves [...]
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We’re all familiar with the “who-actually-falls-for-this-stuff” SPAM and we all know its complete bogus. For example: RE: I await to hear from you urgently Please I am seeking for your help (sic) From Google: Google winning notification Or the ones that actually warn you they’re SPAM in the subject line, what is up with that? [...]
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Finally, small business owners everywhere realize they need an online presence if they are going to compete in today’s world. Small business owners who just a year ago adamantly argued that their customers aren’t using the web are now jumping on board and admitting – yes, indeed they are. But slapping up a website just [...]
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I’ve been on a hectic book tour the past several weeks, and I’ve listened to thousands of small business owners discuss their concerns. One common problem: we need more sales. Yes, we’d all like to increase our revenue and build our businesses. But hold your horses — not all sales are good sales. Sounds counter-intuitive, [...]
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While the battle of sexes has dropped quite a bit in recent years, that doesn’t mean that women have it any easier when trying to start up their own business. In fact, many women believe there is more pressure on them when beginning a business - pressure to be taken seriously, to make the right [...]
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You could spend the rest of your life reading detailed guides to SEO and meticulously cramming keywords into every possible tag on your website. You could also empty your bank account on marketing consultants or a crack marketing team that works day and night to raise your company’s search engine profile. For marketers and companies [...]
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