Up and Running Blog

small business

computers on desk

So you’ve decided to add to your team. Good for you. You’re focused on growing your business. And now that you’ve found the right candidate and sealed the deal so to speak, you may think the hard work is over. Let me assure you, the work has just begun, and it’s important you get it right from day one. Let me explain.

Remember, your first day of school? You probably had butterflies flickering in your stomach. What would your teacher be like? Who would you play with? Not knowing what to expect made it all pretty scary.

The first day on a new job is much like the first day of school. A new employee is both excited and apprehensive. With that in mind, you should make the new employee feel comfortable and accepted. Unfortunately, many small business owners spend a significant amount of time and resources carefully recruiting and selecting the right employee, but they drop the ball once they’ve made the hiring decision.

You only have one chance to make a good impression. (I’m sure you’ve heard that before.) That first day on the job sets the tone for your employee’s perception of your company and first impressions are often lasting impressions. As a result, employees who have negative experiences typically don’t stay around for long. That means you’re back at square one. So why not take the time to do it right.

Every business person understands the necessity of getting all the employee paperwork taken care of on the first day. But a good first experience involves much more than filling out forms.

Prior to the first day, mark off sufficient time on your calendar to personally greet the new member of your team. Don’t let them show up and sit around until you’re available. And if you already have other employees, make sure you introduce them to everyone. Spending adequate time on the first day with your new employee to help them feel comfortable and get acclimated should an absolute priority.

Be prepared. Don’t stick the employee in a make-shift work area. Plan ahead and be sure their work space is ready. They should have the proper work tools and supplies they need to get started. In addition, give them an e-mail address, initial password and telephone extension number so they feel as though they are connected. You might also want to give them a specific assignment – something they can get started on to feel as though they are contributing right away.

I remember the first few days on a job once where I was left alone in my new office with a stack of trade magazines and some old memos to review. I honestly thought they had forgotten about me. It was uncomfortable to say the least.

I highly recommend inviting your new employee to lunch. Spend a little time getting to know them better in a less formal setting.

Touch base periodically throughout the day to see how things are going. Make sure they feel comfortable asking questions and learning the ropes.

When an employee resigns from your company, it costs real dollars to fill that void — not to mention the loss in productivity. Once you’ve found a good person to add to your team, take the necessary steps to protect your investment and help ensure they stay. Make the first day a memorable and positive experience.

 

—-

Did you know Susan has a new book? You can pre-order, It’s Your Biz, right now!

Check out her website for some fun extra’s too!

{ 1 comment }


questionmark

If your company’s message seems to be getting lost in the shuffle, perhaps now is the time to think about re-branding what you have been saying to consumers.

As you give consideration to possibly re-working your brand, keep in mind that a change involves a number of facets, many of which will cost your company money.

Most importantly, is it worth losing the time, effort and recognition that went into defining your brand in the first place? Simply put, many customers get used to a brand that they can identify with, so are you going to ruffle some feathers by changing what they already know?

Perception and Reality

If your company is toying with the idea of a brand change, remember that it took you time and money to establish your brand, something that did not happen overnight.

Are you seeing a major drop-off in revenue that is leading you to consider a branding change or are you trying to keep up with the competition who may have changed brands and are seeing more success?

When a company contemplates changing its brand, it first needs to look at several factors:

  • Will the change involve a lot of time, effort and money?
  • Is the change being done do to economics, a desire to translate a new message or a combination of the two?
  • What are the possible ramifications with customers when we make this change?
  • Have we done everything possible to maximize our current brand?

If re-branding is still in your thoughts, you will need to decide how far you want to go with the new approach.

With a complete brand overhaul, you are looking at presenting yourself as a new company that can still leverage the assets you have built to attain. Among the options here is changing your company’s name and redefining your company’s products and/or services.

If your company chooses a slower transition, the best option is to implement smaller changes so that you do not do a 180 and have customers scratching their heads.

Whichever road your company selects, be sure to accurately and efficiently notify your customers and potential customers of the changes. Nothing will upset the customer base more than if you put in places changes that will impact what they can buy from you, their terms of purchase and especially cost increases.

Speaking of costs, yes, something any business owner hates dealing with make sure you project what the expenses of a brand change will involve before implementing such a move.

Among the cost issues with re-branding are:

  • Promotional items;
  • Letterhead and business cards;
  • Advertising.

As you can see, re-branding is something that takes a lot of thought, especially on the financial end of things.

If your company’s branding message seems to be stuck in neutral, consider the different options available before completely re-branding your business.

A major re-branding does come with consequences, some of which you may not like.

{ 3 comments }


Photo from Flickr User JeffK

Photo from Flickr User JeffK

I read this story on Huffington Post about Charles Mysak and his curbside bookselling business. The video embedded with the article is from a student filmmaker who was fulfilling a documentary assignment for class so you need to keep that in mind when watching it. (Also an advisory for some salty language here and there!)

The first part of the video and Charles story is what I’m most interested in. (The story of his law career and what brought him to this point in his life is interesting, but not for this particular subject.)

Here are a few facts about the business side of his story.

Charles pays the parking meter $36 dollars in quarters each morning to keep his car parked on a busy New York City street. He admits in the video that after a drive from his home in New Jersey, it takes him around 4 hours to set up. If he arrives around 6:15, (which is what he says in the video) that means he isn’t open for business until 10:30 am or so. We can assume that he stays open until at least 6:00 pm or possibly later. Then another 4 hours to repack the books and magazines back into his car and drive back home.

He has to battle the birds in the trees over his stand, the dogs in the street who do their business sometimes to the destruction of books he needs to sell to stay in business. He has to survive not only the cold of winter but the rain of spring and the heat of summer.  He has to battle parking tickets, disgruntled flower planters and any number of other various obstacles.

And he’s been doing this for 11 years now.

11 years.

My first question after reading this was why?  How much profit can he really be seeing with this type of business model?

On the plus side, his costs are probably super low.  Let’s call the $36 dollars “rent”. That’s $1,080 a month (approximately) without any taxes, insurance or utilities. In downtown NYC. I would assume he gets his books from library sales or wholesalers. His next highest costs would have to be the gas to and from his “shop”. But unless I’m missing something. That’s it.

So is he a small business? Or, as some of the comments suggest, is he a vagrant who has found a way around paying taxes?

Would you have a different opinion of him if he was standing beside a food cart selling hot dogs?

{ 0 comments }


capone_sm

Ok, now that I have your attention I have a confession to make: I’m not perfect. (Yeah, yeah, yeah, I can almost hear the collective, “NO SH*T” from all of you!) But seriously, there have been times I didn’t return a call from a prospect in time and lost out on a potential opportunity. Sometimes I forget that I’m standing in front a group of professional small business owners and not BFFperfection as an entrepreneurs and let an expletive slip out of my mouth. And sometimes I show up to a networking event with melted chocolate all over the back of my pants. Sometimes my posts and blogs are full of typos and sometimes I just completely stick my foot in my mouth and stand there, face as red as a ripe tomato, and stammer; desperately trying to yank the foot out, all the while embedding it even deeper.

I think I’m the typical too-hard-on-myself, I-must-be-perfect entrepreneur. We work so hard and take everything we do so personally that it’s hard to give ourselves a break. It’s hard to be “ok” with being less-than-perfect.

Why are we so hard on ourselves? Why can’t we accept that we’re human beings – and not machines – and as human beings are going to make mistakes? As I pondered this question, I watched my dog Capone lazily get up from his comfy little doggy bed and slowly saunter across my living room and into the bedroom where I heard the leap from the floor to my bed. I knew he was sprawled out in the middle of my bed like a king. And I sighed, “Well, so much for my pretty new comforter….”

A lesson from my perfectly imperfect dog

Then all of his annoying habits flashed through my mind…. He chases cats with absolutely no regard to the arm on the other end of the leash that used to be attached to my shoulder, he stares at me while I eat (the silent begging), he sleeps all over my furniture like he owns it, he whines and stares and nudges me until I walk him (even if he just had a walk 10 minutes before), and he insists on sniffing every stranger we pass on our walks – especially the ones who are afraid of him.

And I thought; despite all of his imperfections and annoying habits I love that dog to death. I pondered, “How can I be annoyed at him? He’s just doing what dogs do… And how can I be mad at him for being a dog?” (Especially since I didn’t train him any better, but that’s another blog topic).

Does my dog have his faults? Yup! Is my dog perfect? Absolutely!!! He does exactly what a dog is supposed to do! He is 100% D-O-G. And that is what I love about him. I can’t fault him for being a dog – any more than I can fault myself for being H-U-M-A-N. So then, why do I constantly beat myself up for not being perfect all the time???

I began to reflect, “Why can’t I give myself the same defense I gave my dog?? After all, I just do what humans do…. I forget to turn the stove off, I eat unhealthy food, swear at inappropriate times, and I allow my dog on the furniture and didn’t train him not to sniff innocent strangers’ knees”. Am I perfect? Absolutely! I do exactly what humans are supposed to do; I make mistakes, I screw up, I embarrass myself. I then pick myself up, dust myself off and vow to do better next time. THAT is what makes me a perfectly imperfect human!

So, much to my displeasure I will never achieve my unrealistic idea of “perfection”. Nope; there will be plenty more faux pas (what the heck is the plural of that anyway?), slipped “F” words, embarrassing moments, and the sour tastes of foot on my bruised tongue. But I think I am finally realizing – and maybe even accepting – that I am human and will never be perfect. And as a small business owner and entrepreneur, I think the important lesson here is that I continue strive for perfection. We are human, our businesses are run by humans; our marketing, our customer service, our products, our bookkeeping, and our taxes may never be perfect – but as perfectionists we will always strive to be our best – and that is what makes us different from Capone!

What do you think? I’d love to hear your thoughts on this!! 

Share/Bookmark

By the way, if you liked this post, I’d really appreciate your Retweet!!! Thank you. :-)

 

{ 0 comments }


flip-video-camera-illustrated
Image representing YouTube as depicted in Crun...

Image via CrunchBase

I remember two years ago listening to a Web expert predict that eventually websites would be all video instead of print. While it hasn’t quite reached that extreme, it’s hard to ignore the impact videos and YouTube are having as a marketing tool. As a small business owner, you may want to take a close look at this amazing tool.

Thanks to companies like Bizbox TV and Pixability, creating videos is not necessarily cost prohibitive. If you are more of a do-it-yourselfer, you can even arm yourself these days with your phone or Flip video, along with some editing software, and be on your merry way.

So how can you use video?

  1. A Two-minute commercial of what you or your company does
  2. Testimonials (much more impactful than just words)
  3. Blog posts (sometimes referred to as Vlog) can be great to mix things up, or if you don’t like to write
  4. Promotion (demo a product or your speaking style)
  5. Credibility builder (“how-to”, webinars or statistical videos)
  6. Lead generator (think “sales letter or sales presentation” but in video)
  7. Ad or info on other websites (think advertising or strategic alliances)

Where can you use the video?

The two big ones of course are on your website (or blog) and YouTube. YouTube right now is the second largest search engine after Google. What does that mean? That means millions of people are searching for specific information on YouTube. You should also know that people pay more attention to a YouTube video than they do their TV set. Finally, you should know that it can do amazing things to your Search Engine Optimization (being found on the Internet).

But definitely look for other options. Incorporate a video into presentations, as an introduction to your company at a live event or as an “ad” on your website or other websites.

A few key tips:

  1. Keep it real – the more authentic the video, the more believable.
  2. Keep it short – unless you are providing how-to info or product demonstrations, try to keep to two minutes or less.
  3. Make it entertaining – seems obvious, but boring videos will lose your audience.

While video may seem daunting, it doesn’t have to be. Look for great resources and, for a start, why don’t you try today to “point and shoot.” You never know what the result might be!

{ 3 comments }


Seal of the U.S. government's Small Business A...

Image via Wikipedia

Small businesses are the backbone of our economy, creating jobs and adding new and innovative products to the market. The Small Business Administration exists to support both emerging and growing small businesses by offering services, tools, and resources at affordable rates. The SBA also offers several loan programs to help those businesses meet demand, acquire needed assets and personnel, and preserve working capital in an undulating market.  Those programs supplement traditional commercial loans, giving small businesses more options when it comes time to seek outside financial help.

7(a) Loan Program

This program is geared toward businesses that have special requirements either because of where they operate or because of new requirements established by laws such as NAFTA. Businesses that operate in rural and underserved areas, exporters, companies affected by new government regulations, and both active and retired military personnel are all included as “special requirement” businesses under this program. Startups can also seek funding through this program.

Micro Loan Program

Under the micro loan program, the SBA provides small, short-term loans to small businesses and certain nonprofits. The SBA sets very specific guidelines for how the micro loans can be used. Namely, the loans cannot be used for buying real estate or for paying off existing debt. Instead the loans can be used to purchase inventory, furniture, and equipment as well as to use as working capital.  The maximum loan amount allowed under this program is $50,000; however, the average loan amount is typically around the $13,000 range, although the loan amounts can be higher, sometimes as much as $250,000, depending on the micro-loan provider’s parameters.

CDC/504 Loan Program

The 504 program is the vehicle through which the SBA spurs much of its economic development and public policy goals. This program provides long-term, fixed-rate loans for the acquisition of major assets such as commercial real estate, equipment, improvements to real estate, and modernization of facilities for energy efficiency. The maximum loan amount allowed depends on the purpose of the loan and which public policy goal it is satisfying (e.g. rural development, energy efficiency, minorities in business, etc.).

All three programs use third party intermediaries to facilitate funds. Both the 7(a) and 504 programs also require a traditional lender and a consultant to assist with packaging and processing the loan. Check with your local SBA office to learn more and to identify trusted consultants in your area.

 

{ 2 comments }


Text Playlist

Text Playlist

Frank Chimero, a designer and author in Portland, Oregon, keeps a collection of articles that inspire him to make things.

I keep what I perceive to be a more valuable, important morgue file: one made of the best writing on the web I come across. I take this list and revisit and reread it every 4 to 8 weeks. You could almost consider it a playlist of text. Most revolve around what it’s like to be making things in 2010. It’s almost a pep talk in text form. I visit it when I’m down, when I’m lazy, when I’m feeling the inertia take over.

Text Playlist – Frank Chimero

It’s a beautiful idea.

Maybe you can make one of your own and share it?

Text Playlist – Frank Chimero

How to Get Started as an Entrepreneur

This is a selection of articles that I keep at hand for when I need a nudge to get started with a project or to help me get started building something to see what it can turn into.

If you don’t have time to read these articles, you should register a free account on Instapaper – a simple tool to save web pages for reading later – and save these articles to read later.

The Top Idea in Your Mind – Paul Graham

Paul Graham is the founder of YCombinator, a startup incubator in California. If you’ve used RedditDropboxScribdPosterous, or Justin.tv, you’ve used a company that YCombinator has helped create.

I think most people have one top idea in their mind at any given time. That’s the idea their thoughts will drift toward when they’re allowed to drift freely. And this idea will thus tend to get all the benefit of that type of thinking, while others are starved of it. Which means it’s a disaster to let the wrong idea become the top one in your mind.

The Top Idea in Your Mind – Paul Graham

The Top Idea in Your Mind makes me think about what I’m focusing my thoughts on. What’s the top idea in my mind? Is that the wrong idea to be focusing on?

I suspect a lot of people aren’t sure what’s the top idea in their mind at any given time. I’m often mistaken about it. I tend to think it’s the idea I’d want to be the top one, rather than the one that is. But it’s easy to figure this out: just take a shower. What topic do your thoughts keep returning to? If it’s not what you want to be thinking about, you may want to change something.

The Top Idea in Your Mind – Paul Graham

First, Care – Merlin Mann

Anonymous asked: ‘How do you maintain focus (on work, dreams, goals, life)?’

You do one thing at a time.

Merlin Mann, an independent writer, speaker, and broadcaster in San Francisco, talks about maintaining focus on work, dreams, life, and goals, in a hectic life. The Top Idea in Your Mind makes me think about what idea is at the top of my mind. First, Care, makes me ask if I really care about that idea.

Before you sweat the logistics of focus: first, care. Care intensely.

Specifically, if you discover, in frustration, that you’re pathologically incapable of doing one thing at a time, consider the possibility that you’ve been unknowingly trying to “focus” on two, twenty, or twenty thousand disparate things that you don’t really care that much about. Just consider it.

First, Care – Merlin Mann

If I have an idea at the top of my mind, but I haven’t been able to get started on it, I need to consider if I don’t really care about that idea. I need to consider if I should be focusing my thoughts on something else that I can care about.

How to Make Wealth – Paul Graham

How to Make Wealth reminds me that the way to make wealth is to do something people want. It’s that simple.

The advantage of creating wealth, as a way to get rich, is not just that it’s more legitimate (many of the other methods are now illegal) but that it’s more straightforward. You just have to do something people want.

How to Make Wealth – Paul Graham

How to Hire a Programmer – Derek Sivers

My ideas center around making things online, but I’m not a programmer. How to Hire a Programmer reminds me that it’s good to ask for help. There are talented people with skills outside of my area of expertise who want to help turn my idea into reality. It’s good to ask for help.

Do you have an idea for a website, online business, or application, but need a programmer to turn that idea into reality? Many of my friends have been in the same position, so here’s my best advice.

How to Hire a Programmer – Derek Sivers

Better – Merlin Mann

Frank says it perfectly.

I read Merlin’s essay when I’m sad and tired, fed up and cynical. Nothing makes me more angry than the internet some times (sorry, but true) and reading this reminds me that just because a lot of others are making shallow, husk-content, that doesn’t mean we have to.
Text Playlist – Frank Chimero

Better is what I read when I need to be reminded that anything short of better than my previous best isn’t good enough.

All I know right now is that I want to do all of it better. Everything better. Better, better.

Better – Merlin Mann

100 Rules for Entrepreneurs – James Altucher

100 Rules for Entrepreneurs brings me down to earth. It reminds me that being an entrepreneur is hard work. Bringing something new into the world takes love, time, attention, and pain.

It’s not fun. I’m not going to explain why it’s not fun. These are rules. Not theories. I don’t need to prove them. But there’s a strong chance you can hate yourself throughout the process of being an entrepreneur. Keep sharp objects and pills away during your worst moments. And you will have them. If you are an entrepreneur and agree with me, please note this in the comments below.

100 Rules for Entrepreneurs – James Altucher

{ 1 comment }


What are your prospects looking for online?

What are your prospects looking for online?
I had to laugh at my 18 year old son the other day when he couldn’t connect with a friend because his cell phone was down and he wasn’t on Facebook. This friend might as well not exist, in my son’s world. I suggested he look up the family phone number in the phonebook which my son thought was absolute “genius,” (a rare complement as many of you with kids this age know). I went to grab the phonebook for him, because I knew he had no idea where this book lives, but alas he had already found it online.

Think about the last time you purchased a product or service. Just like my son with seeking a phone number, you naturally follow a buying pattern probably without realizing you are doing so. And, if you are like over 90% of the population, a lot of that buying pattern is done online.

Understand your prospects buying pattern and give them what they need at every stage and you will ALWAYS attract and convert more sales.
Continue Reading »

{ 2 comments }


Marketing Success

Think about the last time you made a big change in the way you run your business or perhaps even in your personal life. It’s hard to adjust your day to day habits. Sometimes we are even at a loss where to start. The same tends to happen with our marketing. Perhaps you have worked with a strategist like us to help you build the right marketing system for your business, but don’t know how to actually implement all these changes going forward. There seems to be so much ongoing content, “tweets” and updates to the website. It can all be overwhelming unless you can make certain elements part of your day to day routine. Here is a roadmap to your marketing routine

  • Make the time. Let’s face it if you had a hot prospect that was looking at spending a considerable amount of money with you, you wouldn’t ignore them to go get toner for your printer. Yet when it comes to marketing – by far our biggest prospect for earning a considerable amount of money for the company, it always remains low on the priority list. So start treating it like a hot prospect.

Action: Book a recurring appointment with your marketing in your work calendar every day for at least 30 minutes and then once or twice a week for 1.5 hours each.

  • Create your tasks. I love my Tasks feature in Outlook. It allows me add a task, make it recurring and prioritize it. I can even share it or allocate it with others. You can’t just expect, after all, to sit down to do your marketing and then wonder what the heck it is you’re going to actually do.

Action: Using a task program (or a spreadsheet) start by listing what you want to accomplish this quarter. Then back this up into monthly tasks, weekly tasks and possibly even daily tasks.

  • Do your tasks. Now this might seem obvious, but if you have ever created a to-do list before, you probably have found that a few of those “to-do’s” just don’t get done. There is one reason for this. Simply, you don’t want to do it right now.

Marketing SuccessNo matter how you try it’s just not your forte, you don’t want to learn it, you can’t find the time or it just is against your personality. It would be like choosing swimming as part of your new fitness regime, when you can’t even swim and have no time or desire to learn. In the case of marketing then you have 3 options. If a task element is still on your list a month or two after it’s due:

Delay it – Move it to the next quarter if the reason it hasn’t been done is you have ran out time or it’s not as big of a priority as you thought.

Delegate it – If you don’t have the forte or don’t have the desire to learn it, delegate it to someone else with experience in this area to get it done for you. After all, a successful person is one who has learned to spend money to save time instead of spending time to save money!

Delete it – if this just doesn’t fit with who you are and you can’t delay it or delegate it. Delete it as part of your marketing system. Don’t be surprised when you go to actually delete it if you have a change of heart and find you can’t really let it go! This is good news because it means you have now chosen to either do it, delay it, or delegate it!

So what might a marketing routine look like? Here’s one created by one of my peers, Kelly Weppler Hernandez of WH and Associates.

Daily

  • Facebook and Twitter daily update first thing in the morning, and maybe a posting later in the day

Weekly

  • LinkedIn update at least once a week.
  • Hand-written Notes – every Thursday. Send at least 2 handwritten notes to colleagues, past clients, strategic partners etc.
  • Blogging – anything that’s related to your industry. Blogging might be written, video or audio.
  • Update content on your website

Monthly

  • Newsletter – email corporate newsletter at least once per month. Pick a target date like the 15th.
  • Run a monthly promotional campaign

Quarterly

  • Speaking Event – set a goal to do a speaking event once per quarter.

Annually

  • Client Appreciation Event – pick a month that works within your calendar and work with a few strategic partners to host a client appreciation event.

Remember the best way to eat an elephant is one bite at a time. Create your own marketing routine and make appointments and tasks in your calendar to get it done!

{ 1 comment }


Expert Failure

Expert FailureI’ve had an interesting couple of weeks thanks to two very interesting events I was able to attend. Firstly I had the absolute pleasure to hear Malcolm Gladwell speak last week. He was talking about a concept he calls “Expert Failure.” He was suggesting that once you feel you have mastered your area of expertise, you stop seeing the warning signs of what might be breaking down or what might possibly go wrong.

Secondly I had the honor of being a judge for the ACE Regional Exposition. Here, I had the opportunity to hear the success stories of some of Canada’s top student entrepreneurs. One in particular caught my attention. He was a polite young Mexican who is currently studying for his Business degree. While he is completing his degree here in Canada he also owns and operates the second largest online bookstore in Mexico with annual sales exceeding $1 million dollars. As he shared his story, I was astounded how much he knew about the day to day operations of this business that runs in a completely different company, and I realized this is someone so far from expert failure that we could all learn a lesson or two from this astounding young, hardworking man and the principles of Malcolm Gladwell.

#1 – LISTEN
Gladwell shared a story about General Hooker and the Battle of Chancellorsville in the American Civil War who had his scouts trying to tell him the enemy was getting set to invade. He didn’t listen to them and as a result his army was caught by surprise and he lost of battle that he should never have lost. Our young little student learned early in his career that his customer can tell him better than anyone what information they require and what trust factors need to be in place before they will buy from him. In Mexico, adults are very uncomfortable purchasing online. It took him years to build enough trust with them, as well as to train them to place their orders online instead of over the phone. He continues to maintain this high level of customer intimacy.

Lesson Learned – When is the last time you surveyed your clients or received feedback? With the onslaught of Facebook, Twitter, Linked In, etc, it’s never been easier to have a real conversation with your target audience. Survey them, poll them, interview them – find out what you can do better and what they need from you to feel comfortable doing business with you.

#2 – REVIEW, REVISE, RE-IMPLEMENT
As this young Mexican presented his story, he more than any of his young competitors shared an incredible amount of measurable results. He learned that his first website wasn’t effective in attracting clients, so he changed it. It was better, but his analytics told him it could be better yet. So more changes. He is constantly looking at patterns, and preferences, revising his approach and quickly implementing changes. He does the same with his costs – looking at the amount he is buying from his suppliers, negotiating better rates, so that he can maintain his competitive pricing for his customers.

Lesson Learned – How often do you measure the effectiveness of your marketing? Do you look at your costs and ways to minimize these? Do you review the results, split test ads, revise your approach and quickly implement the changes? Do you look at the stats of your website every week and consider ways to add to your content, change your content to make it better?
Sometimes we get so busy that we assume that the future will only be better, and then find ourselves in yet another valley; scratching our heads, wondering how that happened AGAIN! LISTEN, LEARN, MEASURE, IMPROVE. Don’t become a victim of expert failure.

{ 0 comments }