Think about the last time you made a big change in the way you run your business or perhaps even in your personal life. It’s hard to adjust your day to day habits. Sometimes we are even at a loss where to start. The same tends to happen with our marketing. Perhaps you have worked [...]
{ 1 comment }
I’ve had an interesting couple of weeks thanks to two very interesting events I was able to attend. Firstly I had the absolute pleasure to hear Malcolm Gladwell speak last week. He was talking about a concept he calls “Expert Failure.” He was suggesting that once you feel you have mastered your area of expertise, [...]
{ 0 comments }
Small business owners who just a year ago adamantly argued that their customers aren’t using the web are now jumping on board and admitting – yes, indeed they are.
If you’re thinking about creating a website – or even if you already have one – follow these 6 rules to make it the effective and powerful marketing tool it should be:
{ 0 comments }
Have you ever had a really good look at who’s actually referring you and been surprised to find it’s a handful of the same people over and over again? Have you wondered why more of your customers or strategic partners aren’t referring you at all? Even though you might have a great product or service [...]
{ 0 comments }
Ok, there are loads of reasons it’s great to be the owner of a small business, but the one I’m liking the most nowadays is…
{ 3 comments }
Marketing is about more than attracting new customers to do business with us – it s about keeping, nurturing, and “wowing” the ones we have so they buy from us again and again and rant and rave about our company to everyone they know.
{ 3 comments }
Oh – I’m guilty of it too. We get caught up in the day-to-day of our work; answering phone calls, putting out fires, payroll, inventory, life…. But the fact is, the long-term success of any business is dependent upon finding the time to invest in the future. And one of the surest ways to insure your business will be around for the long-haul and continue to grow and flourish is to implement and use a marketing plan (and a system).
{ 0 comments }
Article by Carolyn Higgins You’ve been in business a while. You’ve been buying advertising, tweaking your website, spending a fortune on yellow pages and attending all kinds of networking groups. Yet your pipeline is empty; you don’t know from where your next job, project or sale is going to come– or even if it will [...]
{ 4 comments }
Here’s a conversation I have all the time: Business Owner: “Almost all of my business comes from referrals. So I don’t need to do any other marketing.” Me: “Great, then you have all the business you need!” Business Owner: “Well, no. I’m pretty slow right now. ” 100% of Zero is still Zero! Does anyone else see [...]
{ 2 comments }
Well, Tax Day is upon us, and hopefully you’ve gotten your forms filled, your returns filed, and you’ve got a nice refund on the way. With all things fiscal in the air, it’s a good time to think about your company’s legal structure, and how that’s affecting your business tax status. There are both legal [...]
{ 0 comments }
Subscribe via RSS
