When it comes to social media, the signal-to-noise ratio is low. That is, there’s a whole lotta noise and not much signal. In the words of Clara Peller (RIP), “Where’s the Beef?”
To get their attention, you need to…
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social media
“Where’s the Beef?”
by Lena West on May 12, 2011
Lessons From a Year at a Startup
by Megan Berry on April 29, 2011
(Note: reposted with permission from Part-Time Perfectionist.) A year ago I had my first day at Klout. There were five of us, we were sharing a space with four other companies, and we were just about to launch Klout 2.0. Today, there are about 35 of us, we have our own gigantic space, and we [...]
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“They’re All Going to Laugh at You…”
by Lena West on April 15, 2011
For those of you who recall this line from the cult classic, Carrie from the 70′s, there’s a modern-day parallel, it’s called: “If we start using social media, people are going to say bad things about us.” Let’s just get the obligatory responses out of the way: “Gasp! You don’t say?!” “They already are. What’s [...]
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Avoid GroupThink — Just Say No to Formulas
by Lena West on April 5, 2011
Traveling around speaking as I tend to do, I’ve been asked almost every possible question about social media that you can imagine. Some are REALLY good ones and others are just well…I’m going to keep it real…others are asked by people who want someone else to think for them — and not in a good [...]
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My Secret Online Spy
by Cidnee Stephen on April 4, 2011
This article may be short, but it’s very, very sweet in terms of its power and simplicity. I was having a conversation with another marketer about the most common question we get asked lately. The question is, “What is the ROI for Social Media?” Face it. You are getting asked to post on Facebook, LinkedIn, Twitter, You Tube [...]
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Some Thoughts about Protected Twitterstreams
by Lena West on March 14, 2011
My team and I make it a practice to look at the profile page of every single person who follows me on Twitter.
We do this for several reasons:
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Three Ways to Expand Your Social Media Influence in 3 Days
by Lena West on February 17, 2011
When it comes to social media, many business people are overworked, overloaded and just plain over it.
I get that and I feel their pain.
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Facts about Using Yelp for Small Business
by Carolyn Higgins on January 4, 2011
Whether you know it or not, your small business may already have a presence on Yelp. The question is – are you in control of it? Yelp is a social networking site that allows consumers to learn about – and rate – their favorite (and not-so-favorite) places to eat, shop, play, and spend their hard-earned dollars.
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3 Worries on Social Media and Business …
by Tim Berry on November 12, 2010
I keep running into people who insist that every business, every business owner, every manager, every job seeker and everybody else should be developing his or her web presence. You should have a blog. You have to be on Facebook. You have to be on Twitter. You know what I mean. Yes, I agree that [...]
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Facebook for Small Business
by sara on October 12, 2010
Starbucks is often touted as a Facebook success story. Well, Starbucks is pretty much a business success story, but that doesn’t mean everyone can, or should, emulate them. Alex Wheeler, Starbucks’ Director of Digital Strategy, explains their Facebook success as the result of creating a relationship with their customers as fans, through brand stories and [...]
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