The financial markets are normally the ones that lead us out of a recession and they may have the best handle to interpret what the Economic Stimulus Package really means and what it will do. Let’s face it, there are going to be certain industries that benefit from targeted tax reductions in billions of dollars of spending. You may be able to watch, what stocks change, what trends happen and where they start putting the money.

What kind of work might benefit from the influx of government spending? One example might be the plan advocated by T. Boone Pickens to push America towards energy independence.  Utilizing wind power and natural gas for setting a Pickens plan and other options should be a priority.  Maybe it would mean increased investment in alternative energy, despite the recent drop in crude and product prices.  The focus on making public buildings and schools more energy efficient is another area. Transportation, Communications technology and Healthcare infrastructure are widely anticipated to receive funding or tax breaks. There are also potential opportunities in a wide range of technology stocks that may benefit.

Look at your portfolio, not your stocks, but the companies you’re working with and see if their industry is realizing a direct benefit from the package. This might entice you to put some products launches on hold and accelerate other product launches that are centered on these particular industries. You may adjust your thinking about how to re-package a few of your products and exactly what industries to target.  Targeting your product launches into these industries and you will have the best chance of success.

So maybe, the next time when that person calls to give you some investment advice, you may not react so quickly to hang up the phone?

Joseph T. Dager
jtdager@business901.com
business901.com
FundingYourNonprofit.com

Joe Dager is president of Business901, a progressive company providing practical, information-rich services and product offerings designed as implementable systems that work in the real, not enough time, not enough people world we operate in. Business901 tools simplify the marketing process, not complicate it. Joe’s experience includes manufacturing, retail, and professional services and has been through several start-ups and turnarounds. Joe is an authorized Duct Tape Marketing Coach and specializes in Product Marketing. The Business901 blog is rated Technorati in the top 1% of all blogs worldwide, and his nonproft blog, FundingYourNonprofit is rated in the top 5%. Joe has a bi-monthly local television program, Connecting Your Passion and is also a contributor to the American Express Open Forum and Business Week Forum.

Palo Alto Software is pledging to make a referral to a business we want to help as part of a national campaign to make 1000 referrals March 9-13.

What a great small business stimulus plan – won’t you join us?

http://www.makeareferralweek.com/pledge

Make a Referral Week is an entrepreneurial approach to stimulating the small business economy one referred business at a time. The goal for the week is to generate 1000 referred leads to 1000 deserving small businesses in an effort to highlight the impact of a simple action that could blossom into millions of dollars in new business. Small business is the lifeblood and job-creating engine of the economy and merits the positive attention so often saved for corporate bailout stories.

The week long event also features a killer list of referral experts providing valuable marketing advice.